Snapchat stretches the boundaries of cool, while Facebook takes ephemeral messaging mainstream.
Facebook may be the dominant player in social media, mobile advertising, and news, but Snapchat is the most formidable competitor it's ever encountered. Snapchat has a great feel for what its more than 100 million daily users want, and it moves fast. Combine that with its attractive demographics-86% of Snapchatters are between the ages of 13 and 34-and you can see why these two companies are now battling it out in one of the most passive-aggressive rivalries since the Cold War. Neither company nor its leaders publicly say anything untoward; they just let their product updates speak volumes. Snapchat woos media companies with its roster of Discover channels; a few months later, Facebook woos them with Instant Articles. Facebook launches Sports Stadium to create a home for fans watching a big game; nine days later, Snapchat introduces live score and stat filters for pictures and videos from NBA games and other events.
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