Saturday, June 18, 2016

How This Faith-Based Filmmaker Found His Audience

Gathr is a startup that empowers filmmakers to connect religious films and other niche films to theatres.

Rhyan LaMarr is a 32-year-old filmmaker. He's also a devout Christian who has always felt drawn to films that preached a message of faith. "A lot of people say Christian films are cheesy," he says. "But I like Christian films." In the summer of 2013, he saw a movie called I'm in Love with a Church Girl, which concluded with a stirring "altar call" scene: an invitation to faith. As people left the theater after the film, LaMarr saw members of the audience kneel in front of the screen as though it were an altar itself. "I want to impact people like that," he recalls thinking.

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