Tyler Alcorn: Marketing Day: Instagram's 500K advertisers, Twitter's app install ads & more

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Forrester: Here are some ways marketers can adapt to messaging apps

Sep 22, 2016 by Barry Levine

These emerging 'relationship platforms' are part of a new, intelligent conversational interface that changes the customer relationship once again.

4 ways to improve your value as a strategic SEO partner

Sep 22, 2016 by Derek Edmond

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.

Everything you need to know about Google's 'Possum' algorithm update

Sep 22, 2016 by Joy Hawkins

Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'

GeoBlocks offer more precise location targeting and analytics, says xAd

Sep 22, 2016 by Greg Sterling

This was one of several announcements at its “On Location” event in New York.

Is interest targeting the future of marketing?

Sep 22, 2016 by Steve Olenski

Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.

[PODCAST] Marketing Land Live #29: Google AMP's impact on marketers & publishers

Sep 22, 2016 by Matt McGee

In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.

“Stop clicking around!” How Hilton's CMO rallied a 100-year-old company to No. 1

Sep 22, 2016 by Nadine Dietz & Erica Seidel

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.

Twitter's app install ads go native inside its ad network

Sep 22, 2016 by Tim Peterson

With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.

Is mobile SEO obsolete?

Sep 22, 2016 by Bryson Meunier

As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.

Instagram now has more than 500,000 active advertisers

Sep 22, 2016 by Tim Peterson

Instagram's advertiser base has more than doubled since February, and more than 1.5 million businesses have converted to its business profiles since May.

Dark social dominates holiday sharing [RadiumOne data]

Sep 22, 2016 by Matt McGee

Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.

Accelerated Mobile Pages (AMP) burst into Google search results

Sep 22, 2016 by Greg Sterling

AMP showing momentum as Google races to make mobile web more user-friendly.

Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars

Sep 21, 2016 by Danny Sullivan

Yet another messaging app from Google, with little reason to expect it to be a success.

Navigate your marketing automation options with this checklist

Sep 21, 2016 by Digital Marketing Depot

Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.

For Chevrolet and Hollywood, IBM's Watson is learning how to understand emotions and personalities

Sep 21, 2016 by Barry Levine

The computer superstar is detecting emotions and personalities from social posts and selecting a movie's most suspenseful shots for a trailer.