Elite players—members of the Most Innovative Companies list—representing key marketing constituencies give us their educated predictions on what the brand landscape will look like in 5 years.
Just as technology and consumer behavior will evolve in ways we can't predict between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now.
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