Wednesday, March 4, 2015

Budget Smartphone Upstart Xiaomi Invades Europe--Without Phones

Xiaomi plans to open an accessories store in Europe offering headphones and fitness bands, but no phones yet.

In the barely five years since its founding, Chinese smartphone manufacturer Xiaomi has aggressively carved out a space for itself in the smartphone market with low-cost, feature-rich phones sold at razor-thin margins. Today at the Mobile World Conference in Barcelona, Xiaomi announced plans to open its first online store for Europe—stocked with accessories only, no phones—and it's just the kind of strategic move to expect from Xiaomi.

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