Tuesday, March 17, 2015

Bursting the Meerkat bubble

Meerkatception
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AUSTIN, Texas — Almost every year, one app dominates SXSW Interactive. In 2007, it was Twitter. Two years later, it was Foursquare. At this year's conference, it was all about Meerkat.

Barely three weeks old, the live video app proved more ubiquitous than idle Game of Thrones-themed pedicabs, Tex-Mex food trucks, and St. Bernards with battery packs slung around their necks. Techies like Biz Stone and Meerkat CEO Ben Rubin evangelized or criticized Meerkat at sessions; journalists wrote about it, tweeted about it, and livestreamed with it. Folks hollered when they glimpsed a neon yellow t-shirt with the Meerkat logo. Read more...

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