Friday, March 20, 2015

When Steve Jobs Returned To Apple, Jony Ive Thought His Job Was Toast

But of course, the Apple boss loved him. "You know Jony," said Jobs. "He's kind of a cherub."

When Steve Jobs came back to Apple in 1997 as part of the acquisition of NeXT, he had one goal: To scorch the earth and rebuild Apple into the gilded computing powerhouse it once was. Of course, that meant cutting countless stale products from Apple's product lineup, including the eMate and the 20th Anniversary Macintosh. And it meant cutting employees, too.

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