New enterprise apps will help airlines rebook stranded customers, improve retail buying, and provide mobile tools for financial advisors.
When IBM and Apple entered into a partnership last year, it was out of naked self-interest from both companies. IBM has been financially struggling as of late, and recognizes that the mobile market is essential to their long-term survival. Apple, meanwhile, is a top-performing brand with loyal customers and a wealth of certain niche employees like graphic designers, but has yet to make massive inroads into the enterprise market. Their partnership to build new apps for business took care of both those problems.
No comments:
Post a Comment