Tyler Alcorn: Marketing Day: Digital Ad Revenue Report, YouTube’s Trending Tab & Facebook’s Year In Review

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
Dec 10, 2015 by Ginny Marvin
Revenues in Q3 were up 5% from Q2’s $14.3 billion.
Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
Dec 10, 2015 by Barry Levine
The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed profiles.
Data Analytics Self-Assessment And Guide
Dec 10, 2015 by Digital Marketing Depot
See how marketers can harness the power of data analytics to deliver measurable, value-added results. This guide from Arke Univerity describes the four Vs of Big Data and their role in data analytics; identifies internal sources of data and associated platforms and systems; and explains how marketers use descriptive, diagnostic, predictive and prescriptive data.
Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally
Dec 10, 2015 by Martin Beck
But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand lift.
Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
Dec 10, 2015 by Ginny Marvin
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal.
Six Steps To AdWords Conversion Tracking Bliss
Dec 10, 2015 by Matt Lawson
Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage.
Facebook Makes Another Accommodation For People With Slower Connections
Dec 10, 2015 by Martin Beck
People with sketchy or no connection to the internet will be shown unviewed stories already loaded in their phones.
New Insights: The Consumer Journey For Electronics
Dec 10, 2015 by John Cosley
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company’s research on the topic.
How Personalization Made Email Marketing Cool Again
Dec 10, 2015 by Alyssa Nahatis
Has email marketing gone out of style? Some marketers may think so, but columnist Alyssa Nahatis argues that new technologies and capabilities have made this channel as powerful as ever.
YouTube’s New Trending Tab Shows Videos As They Go Viral
Dec 10, 2015 by Amy Gesenhues
Google says videos are curated based on comments, views, novelty and external references.
YouTube Rewinds With Its Biggest Creators & Shares The Most Viral Videos Of 2015
Dec 10, 2015 by Amy Gesenhues
This year’s most watched YouTube videos generated 25 million hours of watch-time from channels with a collective 40 million subscribers.
A Data-Driven Approach To Customer Retention
Dec 10, 2015 by Jeff Hirsch
In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.
To Buy Or Not To Buy: When “Quick And Simple” Is Just A Lie
Dec 10, 2015 by Brian Massey
Be careful about what you promise to deliver on your website, warns columnist Brian Massey. The bottom line: Don’t promise something if it isn’t true.
Advertisers Can Now Tap Into The Total Twitter Audience As Promoted Tweets Will Be Served To Logged Out Visitors
Dec 10, 2015 by Greg Finn
Logged in or not, Twitter ads are coming! New targeting will allow advertisers to reach the entirety of Twitter with their messaging.
Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
Dec 10, 2015 by Barry Levine
Marketers don’t have to reload the screen to see their app installs happening Right Now all over the world.
San Francisco Advertising Agencies Targeting | Psychographic Hot House
Dec 10, 2015 by Sponsored Content: aimClear
There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory.
Facebook’s Year In Review Is Heavy On Heavy News
Dec 9, 2015 by Martin Beck
The US presidential election and the terror attacks in Paris were the most discussed topics on Facebook in 2015.