Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Is Testing Timelines That Are Not Reverse Chronological
Dec 8, 2015 by Martin Beck
Continuing its efforts to attract new users, Twitter is experimenting with juggling timelines. Many power users are not pleased. - [Reminder] Organically Grown Email Lists — The Inside Track For Agencies
Dec 8, 2015 by Digital Marketing Depot
Agencies have a tough job. They are tasked with deploying email campaigns to grow their clients’ businesses, yet many of the clients don’t have a clean, quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that? - Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions
Dec 8, 2015 by Barry Levine
New AdEmotion capability targets multiple points on a face, which Sticky says cannot hide feelings. - Now With 50 Million Pages, Facebook Offers New Messaging Tools & Capabilities
Dec 8, 2015 by Greg Sterling
This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes both enterprises and small businesses. In addition, the company is announcing some new communications and customer services tools for Page owners. - How Facial-Recognition Software Will Shape The Future Of Email Marketing
Dec 8, 2015 by Jason Warnock
As facial-recognition technology advances and becomes more widespread, email marketers need to latch onto the new opportunities it offers, says columnist Jason Warnock. - Growth Hack Your Marketing Career For 2016
Dec 8, 2015 by Mary Wallace
How do you take your marketing career to the next level? Columnist Mary Wallace discusses shifts in the marketing technology landscape and the skills you’ll need to get ahead in 2016. - Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors
Dec 8, 2015 by Barry Levine
The new approach, called trScore, is designed to bring vendor-sourced reviews more in line with independently-sourced ones. - Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise
Dec 7, 2015 by Barry Levine
Like Zeta Interactive last month, Ve is expanding by buying new capabilities from the eBay spinoff.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline
- Best Practice Guide: Google Shopping Feed
- Google Continuing To Test 4 Text Ads In Search Results
- TrueView For Shopping: Making YouTube The Next Big Shopping Destination
- Google Rewords Many Of Their Reconsideration Request Responses
- How To Have A Great Relationship With Your Link Builder
Online Marketing News From Around The Web:
Analytics
- Measuring Meaningful Impact with Thoughtful Metrics, www.socialmediaexplorer.com
Blogs & Blogging
- Does It Work When Bloggers Write Longer Posts?, www.convinceandconvert.com
- Enhance Your Blog’s Engagement, www.searchenginejournal.com
Business Issues
- AOL Lays Off Another 100, Two-Thirds In Its Dial-Up/Membership Division, TechCrunch
- Former Google life sciences unit renames itself Verily, www.reuters.com
- Google Tests the Waters in Shanghai’s Free-Trade Zone, Wall Street Journal
- Yahoo May Unveil Restructuring of Media Unit, Make Spinoff Decision, recode.net
Content Marketing
- Are You Ready to Onboard Content From Your Agency?, www.verticalmeasures.com
- Content Types Men Share Most, www.marketingprofs.com
- Some Content Marketing Straight Talk, pushingsocial.com
- The content marketing trend literally worth watching, www.convinceandconvert.com
- The Current State of Consumer-Generated Content, multichannelmerchant.com
- The most over-used content marketing buzzwords of 2015, digiday.com
Conversion Optimization
- The Top 25 Most Influential Conversion Rate Optimization Experts in 2015, www.ppchero.com
- What is Split-Path Testing (and When Should You Use It)?, conversionxl.com
- Which Methods Will Help Improve Conversion Rates?, www.emarketer.com
- Write Web Content for Better Results and Conversions, www.goinflow.com
Copywriting, Design & Usability
- 3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages, unbounce.com
- 3 UX Tweaks to Increase Repeat Purchases, blog.kissmetrics.com
- Website performance tips for the holiday season, www.internetretailer.com
Domaining
- Iframes Leave Us Vulnerable To URL Fraud, adexchanger.com
E-Commerce
- 8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales, www.practicalecommerce.com
- Accurate Product Info Is a Pain Point for Digital Shoppers, www.emarketer.com
- Big online shopping days don’t end with Thanksgiving weekend, www.internetretailer.com
- Black Friday Weekend’s Unreported Story: The Rise of “Bricks and Clicks”, streetfightmag.com
- Considering a Groupon? 5 Pitfalls You Must Avoid, blogs.constantcontact.com
Email Marketing
- 10 Christmas email marketing tips for your small business, blogs.constantcontact.com
- 13 Tantalizing Incentives that Will Build Your Email List, www.copyblogger.com
- Breaking the Myth of ISPs, Email Throttling and the Holidays, www.silverpop.com
- How BetaBrand Uses Dead Fish and Emails from the Future to Sell Clothes, contently.com
- What were the key email marketing trends from 2015?, econsultancy.com
General Internet Marketing
- 2016 Marketing Trends for Small Business, www.verticalresponse.com
- 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year, www.komarketingassociates.com
- Four online marketing lessons for consumer brands, www.internetretailer.com
- Relationship Building: 7 Ways Digital Marketers Can Connect With Their Customers, www.silverpop.com
- The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing, www.marketingprofs.com
- Why Marketers Struggle to Personalize, www.cmswire.com
Internet Marketing Industry
- Amobee Cross Channel Video Advertising Can Increase Reach of TV-Only Campaigns, amobee.com
- BlueHornet Acquired by Marlin Equity Partners – BlueHornet Email Marketing, www.bluehornet.com
- Dynatrace Becomes First Digital Performance Platform Certified for IBM Commerce, www.dynatrace.com
- New Release of SDL Web Provides Brands the Ability to Build and Deliver Global Digital Experiences, www.realwire.com
- XpressBuy Adds Visa Checkout to Simplify Checkout Process, www.businesswire.com
MarTech
- Avoid The Diva Mentality For Successful Technology Adoption, techcrunch.com
Mobile/Local Marketing
- Hello. It’s the best of 2015 on Google Play., Official Google Blog
- How to keep mobile shoppers engaged, www.internetretailer.com
- How will you support your new mobile app after launch?, www.mobilecommercedaily.com
- Mozilla Launches Content Blocker For Safari On iOS 9, techcrunch.com
Reputation Management
- Take Control of Your Online Persona, www.socialmediatoday.com
Social Media
- All About Facebook Instant Articles, blog.newswhip.com
- Can Facebook-Reliant Publishers Look To Pinterest For Traffic?, adexchanger.com
- Facebook Ads Testing: The Keys to Finding Success, www.jonloomer.com
- Google+ Changes: What Marketers Need to Know, www.socialmediaexaminer.com
- Here Are the Instagram Emojis That Get the Best Engagement for Brands, www.adweek.com
- Instagram Ad Performance Similar to Facebook, www.adweek.com
- Michael Kors Instagram Campaign, blog.business.instagram.com
- Snapchat Is Experiencing An Extended Outage, techcrunch.com
- The 2015 Instagram Industry Report, simplymeasured.com
- Unlock Your Ad’s Conversions & Audience with Facebook Pixel, blog.kissmetrics.com
- Why Facebook still rules for engaging US online youth, www.mobilecommercedaily.com
Video
- 29 Killer Ways to Use Video for Social Networking, smallbiztrends.com
- 5 Opportunities to use BLAB for Digital Marketing, www.toprankblog.com
- AT&T CEO hints at launching mobile video streaming service early next year, venturebeat.com
- Brands Push The Boundaries With Video On Instagram, adexchanger.com
- Moderate Instagram Video Comments for Your Brand’s Sake, www.reelseo.com
- The Year in Video Marketing and What to Expect in 2016, www.marketingprofs.com
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