Tyler Alcorn: Marketing Day: Facebook Video Tips, Interview With DHL’s Top Marketer & IBM’s Watson

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What Every Marketer Should Know about Social Audience Engagement
Dec 11, 2015 by Digital Marketing Depot
Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next.
MarTech Conference Is March 21–22. See the Sessions & Speakers.
Dec 11, 2015 by Marketing Land
MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $500 on your ticket to the only MarTech in North America this year.
Facebook Gives Page Owners Tips To Improve Their Video Production
Dec 11, 2015 by Martin Beck
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership.
RLSA Vs. Customer Match In AdWords: Similar But Different
Dec 11, 2015 by Andy Taylor
How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Dec 11, 2015 by Jordan Kretchmer
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks.
Marketing Land Quiz: Do You Know 2015’s Top Facebook Topic, Tweet Or YouTube Ad?
Dec 11, 2015 by Amy Gesenhues
Test your industry knowledge by answering these five questions pulled from this week’s headlines.
Google Adds Forecasting Data In AdWords Display Planner
Dec 11, 2015 by Ginny Marvin
See estimates for clicks and impressions based on budget and bid inputs.
Are You And Your Customers Speaking The Same Language? Does It Matter?
Dec 11, 2015 by Rachel Lindteigen
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen.
A CMO’s View: DHL’s Focus On Its Customer Drives The Brand’s Marketing Strategy
Dec 11, 2015 by Amy Gesenhues
As the Chief Customer Officer, Christine Nashick oversees DHL’s marketing, customer service and customer experience teams.
No Conversions Set? No Problem. AdWords Debuts Automated Smart Goals
Dec 11, 2015 by Greg Finn
New “Smart Goals” within Google Analytics will now allow AdWords advertisers to target automated conversions based on user data.
IBM’s Watson Is Now In the Marketing And E-Commerce Business
Dec 10, 2015 by Barry Levine
With the launch last month of its Trends app and the recent release of Commerce Insights, the legendary computer system has branched out to yet another industry.