Tyler Alcorn: Marketing Day: Facebook Video Streaming Updates, Potential Yahoo Buyers & Blogging Mistakes

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Starts Testing Live Video Streaming For The Masses
Dec 3, 2015 by Martin Beck
Edging closer Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.
Redefining The Customer Experience
Dec 3, 2015 by Digital Marketing Depot
Digital marketing is changing, and if marketers and CMOs don’t adjust their digital marketing strategies accordingly, they will be doomed for failure. This e-book from AdClarity focuses on the shift in digital marketing trends based on the increasing importance of delivering the ultimate customer experience.
Last-Minute Holiday Checklist For Online Retailers
Dec 3, 2015 by David Rekuc
With holiday shopping in full swing, make sure you’re thoroughly prepared. Columnist David Rekuc has some tips to ensure you have a lucrative season.
Who Are The Potential Buyers Of Yahoo?
Dec 3, 2015 by Greg Sterling
Yahoo’s board is meeting to discuss the fate of the company’s remaining Alibaba stake, as well as whether the company itself should be sold. Round one of media reports took up the potential sale of the business; round two is: Who might buy Yahoo?
Google’s Latest App-Install Ad Lets Users Test-Drive Games Before Installing
Dec 3, 2015 by Ginny Marvin
A second test allows app marketers to fully customize their mobile ads with HTML5.
Google’s Year Of Change Hits Mobile Retail
Dec 3, 2015 by Jonathan Hunt
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Four Tools To Break You Out Of The Keyword Research Box
Dec 3, 2015 by Paul Shapiro
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Don’t Blame The Google Algorithm For Search Traffic Declines
Dec 3, 2015 by Winston Burton
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events
Dec 3, 2015 by Greg Finn
Page Plugin, now packed with power! The ability to message and subscribe to events adds more range to Facebook’s plugin.
Optimizing For Mobile Search In 2016: A Continuous Process
Dec 3, 2015 by Jim Yu
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
The Six Biggest Mistakes In Corporate Blogging
Dec 3, 2015 by John Lincoln
Columnist John Lincoln walks you through some common errors in corporate blogging so that you can avoid the pitfalls and build your brand online.
Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
Dec 3, 2015 by Barry Levine
The data analytics software is so smart, it decides which questions to ask and which results are most important.
Content Discovery Platform Taboola Advances Its Global Plans By Announcing It Is Now The Largest
Dec 3, 2015 by Barry Levine
The New York City-based company, busily moving into other markets and acquiring new tech, now has more desktop users than ShareThis or Outbrain.
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
Dec 3, 2015 by Sponsored Content: aimClear
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016.