Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 10,000-Character Tweets May Arrive On Twitter In A Matter Of Months
Jan 5, 2016 by Greg Finn
Forget those 140-character limitations, buckle your seat and prepare for 10,000 characters of Twitter expression. A report from Re/code shows that longer tweets may be coming in Q1. - SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser
Jan 5, 2016 by Amy Gesenhues
The brand’s first-ever national Super Bowl ad will focus on “Lighting the Way to Financial Well-Being.” - Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015
Jan 5, 2016 by Ginny Marvin
New placements and tools helped drive clicks and performance, the company says. - Twitter Launches Conversational Ads To Get People Tweeting About Brands
Jan 5, 2016 by Ginny Marvin
The ads are designed to prompt responses to questions and drive shares. - Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday!
Jan 5, 2016 by Marketing Land
Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and an expo full of leading solution providers. Lowest rates expire on Saturday. Register today! - What Every Startup Needs To Know About Marketing
Jan 5, 2016 by Mary Wallace
So you’ve built up a startup. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals. - Flurry: Phablets Will Become Dominant Media Consumption Devices
Jan 5, 2016 by Greg Sterling
According to a year in review report from Flurry, “Phablets” are set to become dominant by the end of this year. - Snapchat Is Reportedly Developing An API For Advertising
Jan 5, 2016 by Barry Levine
An API would allow the media sharing platform to grow a larger ad ecosystem, possibly similar to Instagram’s. - The Contrarian Guide To Online Marketing
Jan 5, 2016 by Jordan Kasteler
A so-called “best practice” might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in marketing. - 5 Predictions For 2016 After Reaching “Peak Martech”
Jan 5, 2016 by Erik Bratt
What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 9 Examples Of Link-Worthy Resources For E-Commerce Sites
- Making the Most Of Google Analytics Audiences Within Your Search Campaigns
- Test Your Knowledge Of SEO
- What Is Your SEO Learning Program?
- Bing Now Powers AOL Search: What Advertisers Need To Know
- New Year, New Look For Search Engine Land’s SMX Search Marketing Conference
Online Marketing News From Around The Web:
Analytics
- How to Track Read Time: Content Marketing Analytics, www.searchenginejournal.com
- Yield Management Using Web Analytics in Publishing, www.webanalyticsworld.net
Blogs & Blogging
- 11 Photo Post Ideas That Your Business Should Use Today, www.jeffbullas.com
- 3 Questions to Come Up with Better Blog Post Topics, www.searchenginejournal.com
- Bloggers: Here are the 7 Tools You Didn’t Know You Needed, www.blogherald.com
- Keep it Simple – How to Stand out in a Crowded Blogosphere, www.problogger.net
- Social Shares, Unique Visits Are Important KPIs for Blog Content, www.emarketer.com
Business Issues
- Twitter Invests in Muzik Connected Headphone Company, recode.net
- Amazon’s Email And Calendaring Service, Amazon WorkMail, Exits Preview, techcrunch.com
- Google paid $380M to buy Bebop, venturebeat.com
- New York’s Old Payphones Are About To Pump Out Free Public Wi-Fi, www.fastcoexist.com
- Oracle to acquire AddThis, Business Insider
Content Marketing
- 21 Content Marketing Predictions for 2016, contently.com
- Carlsberg: Probably the best content strategy in 2015, econsultancy.com
- Generate More Leads with Data-Driven Content Marketing, www.martechadvisor.com
- How to Generate Leads With Social Media Quizzes, www.socialmediaexaminer.com
- Reach Executives With Your Best Content Engine: Your Clients, contentmarketinginstitute.com
- The 6 Ways to Organize a Content Team, www.convinceandconvert.com
- Why Influencers Are Key to Your Content Platform, adage.com
- Why We Love Having a Content Calendar (And Why You Will Too), blog.mailchimp.com
Conversion Optimization
- Landing Page Flaws That Kill Your Conversions, blog.kissmetrics.com
Copywriting, Design & Usability
- Expert Copywriters Take On the Age-Old Question: Clear or Clever?, unbounce.com
- Mark Twain Writing Tips, www.blogherald.com
- Should You Write for Fans or Customers?, www.copyblogger.com
Display & Contextual Advertising
- Three display advertising issues to watch in 2016, econsultancy.com
Domaining
- The Number of .Com Domains Top 124 Million For The First Time, www.thedomains.com
E-Commerce
- 5 B2B Ecommerce Trends that will Shape 2016, multichannelmerchant.com
- 9 Musts for a Competitive Edge in 2016, for Ecommerce, www.practicalecommerce.com
- Can Anyone Stop Amazon?, www.cmswire.com
- E-commerce traffic surges over New Year’s weekend, Internet Retailer
- Money surges into e-commerce in 2015, www.internetretailer.com
- Online retailers go mobile to manage warehouse productivity, www.internetretailer.com
- What Amazon Prime Is Like Around The World, www.fastcompany.com
General Internet Marketing
- 4 digital marketing trends to embrace in 2016, blogs.constantcontact.com
- Avoid These 5 Digital Marketing Mistakes This Year, www.thunderactive.com
- Do CMOs Use Digital Advertising for Consumer Insights?, www.emarketer.com
- Three Principles to Help Guide Your Omnichannel Marketing, www.marketingprofs.com
MarTech
- 5 Marketing Processes You Should Seriously Consider Automating, blog.kissmetrics.com
- Ad-Tech Consolidation And The Rule Of Three, adexchanger.com
- Seven Big Event Tech Predictions for 2016, www.martechadvisor.com
Mobile/Local Marketing
- 3 brands that have gotten the Apple Watch right, digiday.com
- 4 industries primed for mobile disruption, www.mobilecommercedaily.com
- 5 Wearable Technology Brands Marketers Need to Know About, www.adweek.com
- Android Lollipop passes 30% adoption, Marshmallow still under 1%, venturebeat.com
- How Top Marketers Are Curating the In-Store Mobile Experience, streetfightmag.com
- Mapping a Mobile App User’s Journey From Discovery to Purchase, www.marketingprofs.com
- The Future of Mobile Chatting: Commerce, www.wsj.com
- Where mobile commerce is going in 2016, digiday.com
- Why mobile marketers and publishers can’t afford to ignore China, venturebeat.com
Reputation Management
- The Keys to a Five Star Review Program, blog.marketo.com
Social Media
- 2016 Social Media Image Size Cheat Sheet, blogs.constantcontact.com
- 5 Questions To Answer Before Launching A Social Campaign, techcrunch.com
- 5 Tools Every Sports Social Maketers Needs In 2016, blog.newswhip.com
- Does Twitter’s New Share Button Mean Less Sharing?, blog.bufferapp.com
- Facebook’s latest test aims to help mobile users discover and buy products, www.internetretailer.com
- How to Curate Your Social Content With Reddit, www.socialmediaexaminer.com
- How Twitter Plans to Get People Tweeting About Brands, adage.com
- Organic Growth Becomes More Elusive on Facebook, www.adweek.com
- So What Happens When You Remove Your Social Sharing Buttons?, dannybrown.me
- Twitter Moments Review – Should Small Businesses Care?, smallbiztrends.com
- Twitter search alternatives & tools (post-Topsy), white.net
- What Role Should Facebook Play in Your Marketing?, contently.com
Video
- A Video Marketer’s Playbook for Winning the Big Game in 2016, www.reelseo.com
- Five reasons VR skeptics are missing the point, econsultancy.com
- Google Continue Its Video-Views Dominance, adage.com
- YouTube Analytics: watch time reports, yoast.com
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