Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- CES Live Blog: How Vice Media Dominates Multi-Platform
Jan 6, 2016 by Danny Sullivan
Multi-platform is all the rage, and Vice Media is one of the leaders of it. The company is discussing its approach in the “How Vice Media Dominates Multi-Platform” session at the CES conference in Las Vegas today.
- CES Live Blog: 2016 Media Outlook: Group M & Nestle
Jan 6, 2016 by Danny Sullivan
What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in Las Vegas today.
- Instagram Advertising: What’s Working?
Jan 6, 2016 by Andrew Waber
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path. - Amid Growth Doubts, Apple Touts App-Store Success: $20B In 2015, 4.5 Million Jobs
Jan 6, 2016 by Greg Sterling
According to earlier reports, Apple had roughly 50 percent of all device activations over the holidays. Now a press release from Apple reports a massive $20 billion in App-Store earnings in 2015, with just over $1 billion coming in the two weeks ending January 3. - Miss Piggy Leads The Way To A New Kind Of Marketing Channel
Jan 6, 2016 by Barry Levine
Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson. - The Definitive Guide To Digital Brand Lift
Jan 6, 2016 by Peter Minnium
Columnist Peter Minnium explains why with the right metrics, marketers can prove the effectiveness of digital as a brand-building medium.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- German Publisher Group Sues Google Again Under Draconian Copyright Law
- Six Trends Shaping Location Marketing In 2016
- Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
- Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
- “Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion
Online Marketing News From Around The Web:
Analytics
- Beyond the 2015 Analytics Challenge: A Conversation with Epsilon's John Young, thedma.org
- Improved Analytics – more metrics, more ROI, www.conversocial.com
- Making The Most Of Your Metrics – The Key To Success In 2016, www.webpresence.tv
Blogs & Blogging
- Earning an Income Online with Intentional, Mindful Blogging, www.problogger.net
- How to Get Started With WordPress: A Practical Guide, www.wpexplorer.com
- How to Structure a Perfect Blog Post, www.searchenginejournal.com
- Stop Using Stock Photos on Your Blog, www.blogherald.com
Business Issues
- Microsoft Faces New Scrutiny in China, New York Times
- Starboard's Latest Letter to Yahoo Threatens Board Fight, blogs.wsj.com
- The End Of The Acquihire – Silicon Valley's Startup Severance Package Falls Out of Favor, www.cbinsights.com
Content Marketing
- 5 Big Ways Content Marketing Will Change in 2016, contently.com
- Facebook, Outbrain & GDN: Which content promotion platform should I choose?, econsultancy.com
- Fewer marketers plan to use native ads in 2016, www.mobilecommercedaily.com
- How Consumers Perceive Native Advertising, www.marketingprofs.com
- How to Consistently Create Remarkable Content, www.copyblogger.com
- How to Create Profitable Content for 2016, www.searchenginejournal.com
- How to Use Story and Humor to Rise Above Business Jargon, www.convinceandconvert.com
- The Importance of an Integrated Approach to Content Marketing, www.toprankblog.com
- Volume Won't Win the Content Marketing Game, www.cmswire.com
- Watch Out! How to Keep Your Reader's Attention, vwo.com
Conversion Optimization
- 17 Obscure Persuasion Techniques for Conversion Optimization, conversionxl.com
- Conversion and Experience Optimization Techniques, www.searchenginejournal.com
- Realistic Conversion: Guiding Paths in Content Marketing, www.portent.com
Copywriting, Design & Usability
- 13 examples of websites with confident typography, econsultancy.com
- Design is key to engage distracted, skeptical online consumers, www.internetretailer.com
Display & Contextual Advertising
- Two innovative display advertising case studies, econsultancy.com
Domaining
- How to Buy Back a Domain Name, www.domaininvesting.com
E-Commerce
- eBay Enterprise Aims To Corner "Post-Click" Commerce, adexchanger.com
- Embed a book? Amazon starts offering Kindle book previews for third-party sites and apps, www.geekwire.com
- How to take photos and write product descriptions for e-commerce sites, www.internetretailer.com
- Personalization and Hyper-Localization will Drive Explosive Growth in Global Commerce, multichannelmerchant.com
Email Marketing
- Email Innovators: How Some Brands are Killing it with Email, blog.movableink.com
- How to Retain New Donors with an Effective Welcome Email Series, blogs.constantcontact.com
- Transactional Emails: 10 Tips for Driving More Value and Engagement, www.martechadvisor.com
General Internet Marketing
- 5 Smart Marketing Strategies for Niche Businesses, www.convinceandconvert.com
- Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients, www.adweek.com
- Marketing 2016: Out with the Old, in with the New, www.martechadvisor.com
- Why Target Advertising is an Important Marketing Component Today, www.martechadvisor.com
MarTech
- Ad Tech Is Merging With Mar Tech, But Who's in Charge?, adexchanger.com
- Ad Tech Is the Worst Thing That Ever Happened to Advertising, adage.com
- Bridging the CMO-CIO Disconnect, www.cmswire.com
- How a major nonprofit used automation to lift results by 30%, myemma.com
- How marketing technology could transform healthcare, chiefmartec.com
- How One Man Did the Impossible: Make Ad-Tech Jargon Fun, contently.com
Mobile/Local Marketing
- How the Rise of "Mobility as a Service" Will Impact Local Marketing, streetfightmag.com
- In Synergistic Turn, Samsung Says Smartwatch Will Work With Apple's iOS, www.wsj.com
- Mobile coupons work if you follow some basic rules, www.internetretailer.com
- Mobile devices deliver holiday e-commerce sales, www.internetretailer.com
- The mobile tipping point: 16 predictions for 2016, www.tune.com
- Top 10 mobile marketing trends for 2016, www.mobilecommercedaily.com
Reputation Management
- How Many Views Do Your Reviews Get? Find Out Now!, officialblog.yelp.com
Social Media
- 2016 Facebook Awards: Submissions Begin Jan. 8, www.adweek.com
- 5 Ways to Make Big Bets on Social in 2016, simplymeasured.com
- 50 Tweetable Twitter Statistics For Marketers, www.searchenginepeople.com
- 6 Ways Longer Tweets Could Give Branded Messages More Character, www.adweek.com
- Dear Twitter: Please Don't Do It, www.webinknow.com
- Don't Miss These 5 Twitter Targeting Tactics, www.ppchero.com
- Facebook Continues to Experiment in Local, But Its Focus Is Long-Term, streetfightmag.com
- Facebook's Secret Chat SDK Lets Developers Build Messenger Bots, techcrunch.com
- Five reasons Twitter's character limit increase is a terrible idea, econsultancy.com
- How teen-focused retailers do Instagram, digiday.com
- How to Run a Successful Twitter Contest, www.socialmediaexaminer.com
- LinkedIn Content Marketing Tactical Plan, business.linkedin.com
- Pinterest Hires Its First-Ever Head Of Diversity, techcrunch.com
- Snapchat is already shuttering its lens store, digiday.com
- What Publishers Can Expect From Social Media In 2016, blog.newswhip.com
- Your CMO Doesn't Take Social Seriously: How Do You Fix It?, simplymeasured.com
Video
- 19,000 People On Periscope Are Currently Watching English Pedestrians Hop A Puddle, www.fastcompany.com
- 5 ways brands are using Facebook and YouTube 360-degree video, digiday.com
- Brands Prefer Facebook Native Videos, www.emarketer.com
- Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch, www.reelseo.com
- Video And Native To Rule Mobile In 2016, www.prnewswire.com
- What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May, www.adweek.com
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