Marketing Day: TurboTax Super Bowl 50 Ad, Tag Management & Mobile Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook’s Human News Feed Raters Are Now Working Worldwide
  Jan 4, 2016 by Matt McGee
  What began as a small group in Tennessee is now an international panel of Facebook users who increasingly influence what shows in the News Feed.
• TurboTax Super Bowl 50 Ad Campaign Proves It Doesn’t Take A Genius To Do Your Taxes
  Jan 4, 2016 by Amy Gesenhues
  The tax software company is releasing seven teaser ads in advance of its 30-second spot to be aired during the big game.
• Why Tag Management Is The Way Forward In 2016
  Jan 4, 2016 by Nick Iyengar
  Still on the fence about TMS? Columnist Nick Iyengar explains why you need to think seriously about adopting a tag management system in the new year.
• Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
  Jan 4, 2016 by Craig Weinberg
  What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level.
• 5 Trends In Local Search In 2015
  Dec 31, 2015 by Jason Decker
  Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most?
• The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015
  Dec 31, 2015 by Pamela Parker
  What were the top columns that attracted attention, discussion and page views in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.
• 2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead
  Dec 31, 2015 by Melissa Feemster
  Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot.
• LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra
  Dec 30, 2015 by Barry Levine
  The Minneapolis-based company is moving beyond its focus on capturing leads, to providing a tracking-and-segmenting hub for the leads from your best-of-breed marketing solutions.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Results & Ads Now Live On AOL Search
• DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day
• Authors Guild Appeals Lower Court Decision Backing Google’s Book Digitizing Project
• 10 Ways To Simplify Your Local Marketing Strategy In 2016
• Forget Your Testimonials Page, 2016 Is The Year Of Reviews
• A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
• Definitive Guide To Duplicate Research For Local SEO
• What Will Hatch Tomorrow In Google’s New Year’s Eve Doodle

Online Marketing News From Around The Web:

Analytics

• Chase Smart Calculated Metrics!, www.kaushik.net
• How To Better Measure B2B Lead Generation, conversionxl.com
• State of Digital Marketing Analytics, www.cardinalpath.com

Business Issues

• Yahoo putting huge Santa Clara development site up for sale, www.bizjournals.com
• Yahoo Shuts Down Yahoo Screen, Its Home For Original Content Like “Community”, techcrunch.com

Content Marketing

• 2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides, contentmarketinginstitute.com
• Content You May Like: An Introduction to Native Advertising, 3qdigital.com
• Five Forms of Interactive Content to Boost Engagement, www.marketingprofs.com
• The Art of Professional Content Marketing, www.ryanhanley.com
• The Ultimate Science-Backed Method for Creating Content That Readers Love, contentmarketinginstitute.com
• Turner Seeks To Become One Big Native Ad Platform, adage.com
• What Is a Content Library?, www.copyblogger.com

Conversion Optimization

• 4 questions to boost your conversion rate using surveys, www.smartinsights.com
• Increasing Your Conversions With Testimonials, www.compukol.com

Copywriting, Design & Usability

• 7 Ways to Provide an Awesome Customer Experience in 2016, www.usertesting.com
• Even The Best User Experience Is A Failure Without Good Customer Experience, usabilitygeek.com
• Why adopting HTTP/2 should be a priority in 2016, econsultancy.com

Display & Contextual Advertising

• Washington Post Uses Its Journalism to Breathe New Life into Display Ads, streetfightmag.com

Domaining

• Do You Own Any New gTLD Domain Names?, www.domaininvesting.com

E-Commerce

• 18 Free Ecommerce Icon Sets, for Navigation and Design, www.practicalecommerce.com
• 5 Ways to Improve Your Amazon Business in January, www.marketingwords.com
• Omnichannel – Music to Your Ears?, multichannelmerchant.com
• Payments: The last mile of online customer intimacy, www.internetretailer.com

Email Marketing

• 5 Parts of a Highly Converting Email, vwo.com
• Email Is Essential for Programmatic Strategy, www.cmswire.com
• Top 2015 Email Marketing Stats: What We’ve Learned, blog.movableink.com
• Why the Rebirth of Email Is Coming in 2016, www.convinceandconvert.com
• Why You Should Only Send Email to People You Know, blogs.constantcontact.com

General Internet Marketing

• 10 Small Digital Marketing Strategy Hacks That Move The Needle, smallbiztrends.com
• 16 Digital Marketing Resolutions to Make & Keep in 2016, www.toprankblog.com
• 5 Ways to Gain Brand Ambassadors (And Keep Them), www.ducttapemarketing.com
• Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul, www.wordstream.com
• Three Key Themes for Marketing in 2016, Marketers are you listening?, www.martechadvisor.com
• Top Challenges for CMOs in 2016: Customers, Data and Content, adage.com
• What Will CMOs Contend With In 2020?, www.cmswire.com

MarTech

• 3 Tips To Gain The Most Out Of Your Marketing Technology Investment, www.martechadvisor.com
• 3 Trending Advancements in Marketing Automation, www.socialmediaexplorer.com
• Simplifying the Social Collaboration Software Landscape, www.cmswire.com
• The big lies of ad tech, digiday.com

Mobile/Local Marketing

• Microsoft made a selfie app for the iPhone, www.theverge.com
• A Door Opens to U.S. for Chinese Investors, www.wsj.com
• Amazon’s Other App Store, Alexa’s “Skills” Section, Has Quietly Grown To Over 130 Apps, techcrunch.com
• As Smartphone Use Increases, Are You Wasting Money on TV Ads?, www.adweek.com
• How Local Players Can Gain Online Traction, www.martechadvisor.com
• In 2016, the Local Economy Is No Longer Local, streetfightmag.com
• It’s Time To Think Mobile, blog.crazyegg.com
• Mobile retail trends to watch out for in 2016, www.mobilecommercedaily.com

Reputation Management

• Don’t Just Manage Your Reputation – Improve it, moz.com
• How to Leverage Positive Reviews in the Post-Holiday Glow, www.convinceandconvert.com
• Managing your personal brand signature, digiday.com

Social Media

• Facebook’s Controversial Free Basics Program Shuts Down In Egypt, TechCrunch
• 4 Strategies for Improving Social Engagement, www.convinceandconvert.com
• 5 Key 2016 Social Media Trends, heidicohen.com
• Facebook’s Best Hacks of 2015, www.adweek.com
• Find New Customers With Facebook Audiences, www.ppchero.com
• How Facebook’s news feed algorithm works., www.slate.com
• How to Gain 100k Monthly Twitter Impressions, www.jeffbullas.com
• How to Improve Your Pinterest Boards and Gain More Followers, www.socialmediaexaminer.com
• How to Increase Your Social Profile Organically, www.searchenginejournal.com
• Mark Zuckerberg’s 2016 Challenge: Code an Artificial Intelligence Assistant, blogs.wsj.com
• Oculus to take preorders for Rift from Wednesday, www.reuters.com
• So, How Many Official Facebook Apps Do We Actually Have (and Need)?, www.internetmarketingninjas.com
• The State of Social Media Marketing, www.marketingprofs.com
• Upgrade Your Social Retargeting with Web Audience Segments, blog.adstage.io
• What were the biggest stories on Facebook in 2015?, blog.newswhip.com
• Why Drive People To Facebook or Twitter Instead Of Your Blog, www.searchenginepeople.com

Video

• 5 Booming Social Media Video Ad Sites You Shouldn’t Neglect, ignitevisibility.com
• Facebook Live: What Marketers Need to Know, www.socialmediaexaminer.com
• How PopSugar gets people to watch its Facebook videos for 30 seconds, digiday.com
• Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016, www.adweek.com
• Tips, Tricks to Optimize a YouTube Channel, www.practicalecommerce.com
• Why Brands Should Embrace HTML5 Rich Media Ads Moving Forward, www.tune.com
• Why Internet Users Abandon Digital Videos, www.emarketer.com