Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC
Mar 15, 2016 by Greg Sterling
Failure to disclose paid “influencer” campaign brings FTC settlement, draws censure. - App data firm App Annie adds advertising analytics with AppScotch acquisition
Mar 15, 2016 by Barry Levine
The San Francisco-based provider’s third acquisition in two years will help boost the capabilities of its upcoming Intelligence product. - Is modern SEO more than the sum of independent parts?
Mar 15, 2016 by Jayson DeMers
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible. - Google Posts are going to kill (at) local SEO
Mar 15, 2016 by Andrew Shotland
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt? - Fight ad fraud through innovation… just like the ancient Greeks
Mar 15, 2016 by Merrily McGugan
The ad industry needs its own Trojan horse to battle ad fraud. Columnist Merrily McGugan outlines three innovative techniques to help marketers win the fight. - Sprout Social’s Landscape optimizes images for the social web
Mar 15, 2016 by Tamar Weinberg
Sprout Social launches Landscape, a free tool that resizes images for 7 social networks. - How live audiences in real-time marketing are key to programmatic success
Mar 15, 2016 by Melody Gambino
Columnist Melody Gambino believes it’s time for brands to stop annoying consumers with bad retargeting, and instead drive engagement with live, always-fresh audience insights. - Content marketing and personal branding go hand-in-hand
Mar 15, 2016 by Rebecca Lieb
How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. - Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
Mar 15, 2016 by Barry Levine
The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google 2016 candidate searches now include campaign funding details & search trends
- New “Uber tab” added to Google Maps
- Bing previews new Bing Search APIs
- 7 proactive ways to jump-start your SEO before a site launch
- Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th
- What your teacher didn’t tell you about optimizing site speed
- Google Posts now expands to cricket player cards in search results
- Preparing to relaunch, Jelly wants to bring “humanity” back to search
- Bing improves its math skills with interactive times table, geometry calculator & more
Online Marketing News From Around The Web:
Analytics
- A Tale of Two Heatmaps and Analytics, www.webanalyticsworld.net
Blogs & Blogging
- 5 Ways to Get Inspiration for Your Blog, www.blogherald.com
- How to Beat the Battle of an Ineffective Blog, contentmarketinginstitute.com
- How To Lift the Quality of Your Blog Posts with Embeddable Content, www.problogger.net
- How to Start a Successful Food Blog With WordPress, www.wpexplorer.com
Business Issues
- Apple News: Sponsored content coming, Business Insider
- Google Faces Challenges in Encrypting Android Phones, Wall Street Journal
- Wikipedia’s Wales: We’re Becoming A News Publisher, MediaPost
- Google adds support for Microsoft Office, Facebook at Work, Slack and others to its single sign-on solution, TechCrunch
Content Marketing
- 9 Ways to Repurpose Your Presentation, www.searchenginejournal.com
- Content Repromotion Plan In 5 Steps, heidicohen.com
- Is Content Marketing Heading for a Brick Wall?, www.cmswire.com
- Link Development And Content Marketing: Why, When, How To?, www.verticalmeasures.com
- What does content strategy mean at The Economist?, www.econsultancy.com
Copywriting, Design & Usability
- 4 Examples of High-Impact Copy Using this Military Tactic, unbounce.com
- 5 Blissful Lessons These Nightmare Headlines Can Teach You, www.copyblogger.com
- Smart UX: Designing For The Future, usabilitygeek.com
Domaining
- ICANN’s transition plan for IANA will preserve the open internet, yahoopolicy.tumblr.com
E-Commerce
- 4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition, blogs.constantcontact.com
- 5 Solutions to Boost Ecommerce Revenue and Customer Engagement, multichannelmerchant.com
- 6 ways to disrupt shopping cart abandonment, www.mobilecommercedaily.com
- Amazon files patent for payment-by-selfie tech, www.retaildive.com
- Groupon launches new Merchant app that puts the daily deal front and center, techcrunch.com
- How can e-retailers battle abandoned shopping carts?, www.internetretailer.com
- How Retailers Will Survive In The Amazon Era, www.fastcodesign.com
- How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%, vwo.com
- The Rise of Social Media in Online Retail, multichannelmerchant.com
- The Science and Strategy of Building Social Proof for Your Ecommerce Store, blog.crazyegg.com
- What Are Subscribers Buying From Amazon’s Prime Now?, www.emarketer.com
Email Marketing
- 11 new content ideas to inspire your email marketing, myemma.com
- 4 conversion opportunities when you combine email with Facebook ads, blogs.constantcontact.com
- 7 Ways You May Be Getting Mobile Emails Wrong, www.silverpop.com
- Do Consumers Read Emails Sent by Businesses?, www.marketingprofs.com
- Smart Reply comes to Inbox by Gmail on the web, gmail.googleblog.com
- Specifically Targeted Email Campaigns – Get the Right Content to the Right Customers, www.martechadvisor.com
- The 2016 Complete Guide to List Segmentation, www.verticalresponse.com
- The secret to email success isn’t luck, myemma.com
General Internet Marketing
- 11 Must-Have Tech Skills For Every Digital Marketer, www.portent.com
- 13 Actionable Tips For More Awesome Marketing Presentations, www.wordstream.com
- 5 Ways to Become a Marketing Torchbearer, www.silverpop.com
- 6 Reasons Why Interactives Should Be Included in Your Marketing Mix, www.copypress.com
- Agency Clients More Interested in Digital Advertising, www.emarketer.com
- Making Your Marketing Strategy Happen, www.goinflow.com
- March Madness: 4 Lessons for Digital Marketers from Basketball, www.internetmarketingninjas.com
- More Digital Business = More Chief Digital Officers, www.cmswire.com
- Nine incredibly helpful influencer marketing tools, www.econsultancy.com
- The most tech-savvy part of the US is also the least likely to click on ads, qz.com
Internet Marketing Industry
- Introducing Evergage SmartSearch and Evergage SmartSort, Unique Capabilities Enabling Highly Relevant, Individualized Product and Content Discovery, www.evergage.com
- Introducing Video For Adobe Slate 1.3, blogs.adobe.com
MarTech
- Confessions of a MarTech Tool Underachiever, www.cmswire.com
Mobile/Local Marketing
- Ad blocking on mobile: Who’s doing it … and why, www.tune.com
- How to Adapt Your Content With Google AMP, www.searchenginejournal.com
- Managing Mobile Performance Optimization, www.smashingmagazine.com
- The App Store Optimization Checklist: Top 10 Tips, moz.com
Social Media
- 5 Effective Options For B2B Advertising on Social Media, www.komarketingassociates.com
- 5 Ways to Partner With Influencers on Snapchat, www.socialmediaexaminer.com
- An exclusive look at how the First Lady mastered social media, www.theverge.com
- Birdy Ben on Bringing Playful Animation to Instagram Feeds, www.facebook.com
- Demographic Targeting Is Becoming Less Effective on Social, www.adweek.com
- Facebook Sees Big Growth in Asia Despite Free Basics Controversy, blogs.wsj.com
- Four Social Media Game-Changers to be on the Lookout For, www.problogger.net
- How to allocate social media budgets as options grow, www.mobilecommercedaily.com
- How to Make Twitter Actually Useful, www.wsj.com
- How to Promote Pins Using Pinterest Ads Manager, blog.bufferapp.com
- How to Successfully Target a Niche Facebook Audience, www.socialmediaexaminer.com
- How to Use Social Media to Delight Customers Across 11 Brands, www.convinceandconvert.com
- How To Use Tailwind To Explode Your Pinterest Account, blog.tailwindapp.com
- Instagram Hits 11-Month Low: Growth Down 93% And Engagement Down 70%, locowise.com
- Instagram Update Displays Exact Dates of Posts, www.adweek.com
- Luxury marketers bullish on Instagram, wary of Snapchat, www.retaildive.com
- Stop Being So Antisocial on Social Media, www.cmswire.com
- The Ultimate Guide to Marketing Your Twitter Event, www.jeffbullas.com
Video
- Examining Facebooks Dive Into Live, www.adweek.com
- It’s Tough to Predict the Future of Video Marketing, www.reelseo.com
- Pandora wants to ‘evolve out of’ autoplay video ads, digiday.com
- Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands, www.adweek.com
No comments:
Post a Comment