The move will allow content providers to see if more people watch their show on an Apple TV or Google Chromecast.
Television ratings firm Nielsen will soon begin tracking which digital media players viewers are consuming specific content on, reports Variety. Currently Nielsen already tracks what percentage of viewing of a particular show takes place on digital media players, but come April 25th those metrics will become more refined. On that date, Nielsen will start tracking metrics based on specific digital media players.
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