Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How Snapchat has changed its terms of service, privacy policy
Mar 29, 2016 by Tim Peterson
Snapchat has updated its policies to account for new information it collects, suggest new search plans and fend off the government. - Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
Mar 29, 2016 by Barry Levine
The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online. - Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
Mar 29, 2016 by Marketing Land
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land's SocialPro, June 20–21 in Seattle, WA. We've changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning. - Instagram welcomes minute-long videos for all accounts
Mar 29, 2016 by Greg Finn
Soon all users & brands will have the ability to share longer 60-second videos on Instagram. - 10 tips for avoiding shady SEO providers
Mar 29, 2016 by Greg Gifford
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for. - “Search disruption is coming!” and 9 other expert insights From LSA16
Mar 29, 2016 by Wesley Young
The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy. - Brands can now pin how-to guides on Pinterest, but not as ads
Mar 29, 2016 by Tim Peterson
On Tuesday Pinterest is showing off the first set brands using new how-to pins that people can click on to see step-by-step guides. - Is customer service a key to content marketing success?
Mar 29, 2016 by Rachel Lindteigen
Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy. - Live video sharing & storage platform Katch makes it possible to search its 1M archived videos
Mar 29, 2016 by Amy Gesenhues
The live video cloud storage provider is celebrating its one-year anniversary this week. - Achieve sweet success with marketing segmentation
Mar 29, 2016 by Mary Wallace
You can't get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results. - Gmail Ads: Email marketing without the emails
Mar 29, 2016 by Laura Collins
What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact. - Distributed publishers face the third-party measurement question
Mar 29, 2016 by Tim Peterson
Facebook and Snapchat offer publishers more eyeballs, but will publishers need ComScore and Nielsen to audit those audiences for advertisers? - Startup Pyze launches free business intelligence and personalization platform for mobile apps
Mar 29, 2016 by Barry Levine
New service employs machine learning to automatically segment users and determine the best time to send notifications. - Report: Facebook Messenger might become your new mobile wallet
Mar 28, 2016 by Tim Peterson
Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information. - Lotame's new Smart TV Audiences adds your TV shows to your device and online profile
Mar 28, 2016 by Barry Levine
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The real impact of Google's new paid search ad layout on organic search
- Manual link building's 7 worst outreach offenses
- Google images can now be saved on desktop & accessed via a mobile device
Online Marketing News From Around The Web:
Analytics
- Cross-device measurement: what to look for in a solution, www.econsultancy.com
Blogs & Blogging
- 14 Little Things to Make Your Content Better, www.portent.com
- 3 Tips Guaranteed to Get You More Readers, www.blogherald.com
- 5 tips to write readable blogposts, yoast.com
- Google Blogger vs. WordPress, www.searchenginejournal.com
- How Not to Comment on Blog Posts (and How to Do It Correctly), ignitevisibility.com
- How to Be a More Consistent Blogger, www.problogger.net
- How to Start a Blog the ProBlogger Way, ProBlogger
Business Issues
- Apple's San Bernardino fight is officially over as government confirms working attack, www.theverge.com
- Introducing Fiber Phone, googlefiberblog.blogspot.com
Content Marketing
- 6 Tips for Improving Content Marketing for Entrepreneurs, www.copypress.com
- Content Curation Grows Up: What You Need To Know, heidicohen.com
- Content Marketing: Forget About the 5%, contentmarketinginstitute.com
- The Case Against Negative and Fear-Based Headlines, unbounce.com
- What is a Content Marketing Strategy?, www.toprankblog.com
Conversion Optimization
- 18 Signs You're A Conversion Rate Optimization Expert, blog.crazyegg.com
Copywriting, Design & Usability
- 9 Tips For Building Marketing-Friendly Websites, aimClear Blog
- An Effective (but Embarrassing) Way to Develop Elite Copywriting Skills with Mini Habits, www.copyblogger.com
- Laying the foundation for a great UX team, www.usertesting.com
- Make a font that's tailored to your voice, digiday.com
Display & Contextual Advertising
- Ad-blocking racket kills $32B display advertising business?, www.mobilecommercedaily.com
Domaining
- Did the Other Shoe Just Drop On The Chinese Domain Market?, www.thedomains.com
- Google begins using domains.google domain name, domainnamewire.com
E-Commerce
- India is becoming the next big e-commerce battleground, www.internetretailer.com
- Smart Messaging for E-commerce Integrations, blog.mailchimp.com
Email Marketing
- How to Build a Targeted Email List of Subscribers Willing to Buy From You, www.marketingprofs.com
General Internet Marketing
- The Emojis Used Most by Brands in Marketing Messages, www.marketingprofs.com
Internet Marketing Industry
- Verve Expands Internationally Powered by Strong U.S. Growth, www.prnewswire.com
MarTech
- The Future of MarTech Centers On Customer Experience, www.cmswire.com
- Why Most Companies Can't Yet Handle Great Marketing Technology, www.convinceandconvert.com
Mobile/Local Marketing
- Are chatbots the next big step forward for mobile marketing?, www.mobilecommercedaily.com
- Beware the MOOPS: Avoid These Mobile Website Mistakes, www.cmswire.com
Social Media
- 5 Tips to Show Up in Instagram's New Algorithm Feed, blogs.constantcontact.com
- Accessible images for everyone, Twitter Blog
- B2B Social Media Strategy: How Best-in-Class Brands Do It, trackmaven.com
- Facebook Instant Articles are about to get more native ads, digiday.com
- How Your Brand Should Build Its Social Media War Room, simplymeasured.com
- Snapchat Reportedly Acquires Viral Comic App Bitstrips, www.adweek.com
- Try it yourself with how-to Pins, blog.pinterest.com
- Why Every Social Network Is Copying Facebook's Algorithm, contently.com
Video
- 10 Times Periscope Was Actually Kind of Useful, contently.com
- Vine brings on Hannah Donovan as the new GM, techcrunch.com
- VR Is Still Broken–Here Are 10 Ways To Fix It, www.fastcodesign.com
- What the Instagram Feed Update Means for Video Marketers, www.reelseo.com
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