In an age where brands are desperate to attract devoted users, we look to companies that have created undeniable cult followings.
In an age where brands are desperate to attract devoted users, we look to companies that have created undeniable cult followings.
I got my hair cut recently at a barbershop in Brooklyn that's been in business for nearly 60 years. Angelo, who runs the place, has created a distinctive culture: music from the 1950s and 1960s, posters of Bogart and Sinatra, an impromptu bar in the back during the Christmas season. Two of the barbers, Vito and John, are brothers who know Angelo from their childhood days in Italy. John (who retired a year ago) once playfully identified the thinning hair on the crown of my head as a "Saint Anthony" condition-Saint Anthony being the patron saint of lost causes.
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