The popular car service is using apps to tell the people behind the wheel what to do. Welcome to the era of algorithmic management.
The popular car service is using apps to tell the people behind the wheel what to do. Welcome to the era of algorithmic management.
If Uber exerts too much control over its drivers, it risks providing evidence to the many lawyers who accuse the company of treating its independent contractors as employees. But like any company, Uber also wants to provide great service to its customers, which usually involves telling workers what to do. A new case study details how the company has figured out how to walk a fine line by using its app and notifications as management tools.
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