Thursday, July 30, 2015

Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

    Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other […]

  • Yahoo Introduces Livetext, A Silent Video Messaging App

    Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.

  • Search Ads In Google Play Store Go Live Globally

    Also announced: “Android first app opens” conversion tracking and impending rollout of Universal App Campaigns.

  • Trade Shows Deliver ROI for BKA Content

    BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]

  • Ad Blocking: A Binary Solution To A Complex Problem

    Blocking ads is akin to stealing music or movies, argues columnist Rob Rasko, but the only way to fight back is to educate consumers.

  • Why You Should Quit Coding Emails

    Why spend all your time fixing bugs in your weekly newsletter? Columnist Andrew King believes a good template system can decrease the hours you spend testing and fixing errors.

  • Baidu’s Q2 Profit Falls, Company Diversifying Away From Search

    Earlier this week, Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However, profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed, Baidu said that mobile drove 50 percent […]

  • Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots

    The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source.

  • Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints

    Yelp announced Q2 2015 earnings this afternoon. The company had quarterly revenues of $133.9 million, which represented 51 percent year-over-year growth and handily beat analyst expectations. However, earnings-per-share were below expectations, and guidance was lowered, causing the stock to fall in after-hours trading. Yelp said that reviews grew 35 percent from 61 million to 83 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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