Tyler Alcorn: Marketing Day: Google+ Changes, Instagram Ad Revenue & AdSense EU Cookies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Twitter Soundly Beats Expectations With $502 Million In Q2 Revenue

Company reports 304 million in monthly active users, 316 million including users who sign in only via SMS.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited

The clothing company asked kids at Boys & Girls Clubs across North America what it means to be “unlimited,” then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Why Google Sent You That Message About Blocking JavaScript & CSS

Google sent mass notifications to publishers about blocked CSS and JavaScript files. Here is what you should do about it, if you got one.
Synthesio Partners With DataSift To Offer Facebook Topic Data

Social intelligence platform is latest tech company to offer customers access to Facebook’s stream of topic-based consumer data.
Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You

In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content.
Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU

Even publishers based in other countries must get user consent to collect data if they get visitors from EU countries.
A Simple Model To Determine When To Go Agency And When To Go In-House

Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.
Developing A Data Road Map: How To Implement A First-Party Data Blueprint

Once you’ve learned the basics for creating a first-party data strategy, it’s time to move on to the next step. Columnist Mike Sands walks you through building a data road map and the initiatives needed to reach your goals.
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Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017.
Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google

Google VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a “slew of improvements” to the core social network.
Have Marketers Forgotten What It’s Like To Be Human?

Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.