A new version of Windows once meant a star-studded extravaganza. But it's harder to drum up excitement for smaller, gradual updates.
"Start Me Up!" blared the commercial for Windows 95, the breakout version of the operating system that debuted almost exactly 20 years ago. The Rolling Stones anthem marked the introduction of the Start menu that Windows 8 killed and Windows 10 revives. But the marketing push behind Windows 95 reached far beyond a 30-second spot. Microsoft held a huge tent party at its campus and paid to light up the Empire State Building in the colors of the Windows logo. Windows went on sale at the stroke of midnight at computer retailers such as CompUSA and Egghead—many of which have aged even less well than that software.
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