Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Video adtech platform Unruly adds a new emotion-visualization dashboard
Mar 10, 2016 by Barry Levine
Called Pulse, it offers summaries of emotional responses to selected video ads — but then what? - Amazon leases planes to take greater control of shipping and delivery costs
Mar 10, 2016 by Greg Sterling
Amazon will lease 20 Boeing 767s from Air Transport Services Group. - Opera Launches Browser-Based Ad Blocking Feature
Mar 10, 2016 by Ginny Marvin
In another hit against online advertising bloat, Opera’s tool can suggest blocking ads when it detects “heavy” advertising on a site. - Startup Immersv launches VR ad-only platform that it says is the most complete
Mar 10, 2016 by Barry Levine
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB standard. - 4 tips to break into the C-suite and become a chief marketing technology officer
Mar 10, 2016 by Sheldon Monteiro
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. - Report: European Commission set to file charges against Google over Android
Mar 10, 2016 by Greg Sterling
App pre-install requirements are at issue, allegedly violate EU competition rules. - Facebook’s Instant Articles open up to brands through Steller
Mar 10, 2016 by Tim Peterson
Brands can use Steller’s publishing tool to create Instant Articles on Facebook that include interactive features like “call now” or “book now” buttons. - The future of location-based services
Mar 10, 2016 by Aaron Strout
Columnist Aaron Strout sits down with GasBuddy’s Mike Schneider to discuss which companies are doing location-based services right and what’s ahead for the industry. - German court: Facebook Like button data transfer illegal without user consent
Mar 10, 2016 by Greg Sterling
Decision is the latest in a string of EU privacy investigations and setbacks for the social giant. - The six key components of mobile SEO in 2016
Mar 10, 2016 by Bryson Meunier
Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content. - Why Snapchat might revoke your approved On-Demand Geofilter
Mar 10, 2016 by Danny Sullivan
Think you found a bargain to have a geofilter running near a popular event? Think again — Snapchat’s new system might promise more than it can deliver.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Send AdWords alerts directly to Slack with this AdWords script library
- The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
- The importance of SEO in omni-channel marketing, part 2
- Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
- Searchmetrics study shows most apps are not utilizing the Google App Indexing
- 17 social media management software vendors compared
Online Marketing News From Around The Web:
Blogs & Blogging
- 6 Ways to Attract Return Visitors to Your Blog, www.convinceandconvert.com
- Blog Optimization: The Essential Guide to Grow Traffic and Engagement, vwo.com
- Images for your blog posts, yoast.com
- The 6 Best Free Plugins to Add a Forum to Your WordPress Blog, www.wpexplorer.com
Business Issues
- Create A Yahoo Account With Any Email Address, yahoo.tumblr.com
- Twitter Bets on Payouts to Rein In Talent Flight, www.wsj.com
- Yahoo Adds Directors as Proxy Fight, Potential Sale Loom, Bloomberg
- Yahoo Adds Two Directors to Fill Out Board Amid Turbulence, www.wsj.com
- Yahoo Sports Partners with NHL To Bring Fans Free, Live Games and On-Demand Premium Content, yahoo.tumblr.com
Content Marketing
- What Does Good Content Marketing Look Like?, www.copypress.com
- What Should Marketers Look for in a Content Strategist?, contentmarketinginstitute.com
- The Biggest Reason Brands Fail When Tying Content to Business Goals, contently.com
Conversion Optimization
- Discovering the Top Converting Marketing Channels, www.ducttapemarketing.com
- It’s My Form in a Box! Try This Simple A/B Test, unbounce.com
Copywriting, Design & Usability
- 7 Ways to Measure Your Website’s UX, blog.kissmetrics.com
E-Commerce
- 7 Remarkably Simple Methods To Boost Checkout Conversion Rates, usabilitygeek.com
- A store-focused vendor develops e-commerce software for small and midsized retailers, www.internetretailer.com
- How Consumers in the UK and US Prefer to Shop, www.emarketer.com
- Increasing Revenue Through Abandoned Cart Messaging and Incentives, blog.mailchimp.com
Email Marketing
- How email and great content can fuel your buyer’s journey, myemma.com
- How to Send Emails Your Customers Won’t Delete, www.komarketingassociates.com
- The Essentials of an Email Marketing Campaign, smallbiztrends.com
- The Travel & Hospitality Email Marketer’s Playbook, blog.movableink.com
- Which retailers score best on email marketing?, www.internetretailer.com
General Internet Marketing
- 3 Leaks in Your Digital Marketing Budget You’ll Want to Plug Today, www.entrepreneur.com
- Align Your Marketing Around Your Mission, blog.marketo.com
- CMO Tenure: Slip, Slidin’ Away?, www.cmo.com
- Four Critical Components of Your Customer Journey Map, www.marketingprofs.com
- How to Run a Proper Online Contest, www.practicalecommerce.com
- Inside Marketing: Olapic, whatarmy.com
- Report: Marketers Don’t Seem to Understand What Consumers Want, www.adweek.com
- The Difference Between Marketing and Advertising, smallbiztrends.com
- The Top Challenges Facing B2B Marketers, www.marketingprofs.com
Internet Marketing Industry
- Clarabridge Launches New Visual Listening Capability through Partnership with Ditto Labs, www.businesswire.com
- NetBooster to move to IFRS, www.realwire.com
MarTech
- Impact of Information Technology and Machine Learning on Marketing, www.martechadvisor.com
Mobile/Local Marketing
- 5 Reasons for Businesses to Go Mobile, smallbiztrends.com
- Designing for Mobile Micro-Moments, adwords.blogspot.com
- How Mobile Content Brings Customers Through Your Doors, www.adweek.com
- Mobile Is Driving UK Ad Spend Growth, www.emarketer.com
- Personalizing real-time experiences on mobile, www.mobilecommercedaily.com
Social Media
- 2 Facebook Ad Targeting Techniques You’re Not Using, But Should, www.thunderactive.com
- 7 Billion Reasons Why the Future of News Is On Social Media, www.adweek.com
- 7 Social Media Tools For Small Businesses To Manage Their Social Presence, smallbiztrends.com
- Facebook Purchase Behavior Targeting – Understanding Data Behind The Categories, www.aimclearblog.com
- How Top Companies Use GIFs on Twitter, www.convinceandconvert.com
- Managing Your Settings on LinkedIn is Now Easier Than Ever, blog.linkedin.com
- Marketer MVPs: Brands’ Most Viral Posts on Facebook and More, adage.com
- Movie marketers get creative on Instagram to promote new releases, digiday.com
- The 5 Biggest Pain Points for Social Media Marketers, simplymeasured.com
Video
- Codeblack Films uses Facebook Live to promote “The Perfect Match”, media.fb.com
- Facebook 360 content finds a new virtual home on Oculus Video, techcrunch.com
- Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The “Threshold”, adexchanger.com
- Inviting more players to the game, youtube.googleblog.com
- Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video, www.adweek.com
- USA Today’s new branded content studio wants to bring VR to advertisers, digiday.com
- Vimeo unveils its next set of Originals, including its first-ever feature film and concert, techcrunch.com
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