Japan's version of The Weather Channel uses social media input to produce better forecasts. Now it's taking the idea global.
She's no Al Roker; she's not even human. The top weather forecaster on Japanese television is Airi, an animated character on the Weathernews channel. (She's part AI and part controlled by voice actors.) Airi not only points out the highs and lows on the map but also chitchats with viewers, who send in comments and questions. With her wide eyes, giggly voice, and geisha-like outfit, this "Weatherroid" may be a quintessential "Only in Japan" phenomenon. But Weathernews aims to take participatory meteorology global by combining its technology for analyzing social-media posts with the native social networks in other countries.
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