Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web
Retail activity lifts seen on other marketplaces and retailer-owned sites during Wednesday’s deal day. - With 7.6 Million Shares, Huffington Post Is Top Publisher In June On Facebook [Report]
HuffPo also a leading Twitter publisher, but BBC tops NewsWhip’s list of most retweeted publishers. - Online #BearStare Game Has Fun #DroughtShaming Californians Into Saving Water
Californians enduring the drought may be familiar with drought shaming, but Energy Upgrade California hopes to replace this trend with the “Bear Stare.” - Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates
Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators. - Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake
BuzzFeed Video and BuzzFeed Food generated a whopping 1.2 billion video views across the four social networks in June. - Dissecting Ongoing Content Investment By Marketers
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. - A New Cross-Channel Frontier: Attribution
Columnist Roger Juntilla discusses the challenges of achieving attribution and what marketers can do to remedy the gaps in our understanding of it. - Report: Android Crushing App-Download Contest, iOS Drives More Revenue
With a larger global audience, it’s no surprise that Android app downloads lead iOS. What’s more surprising is that iOS continues to maintain its revenue lead vs. the larger platform despite its larger download margin. - Are Branded Geofilters The Future Of Advertising On Snapchat?
Contributor Nick Cicero shares what big brands are doing with Snapchat’s beta geofilters product and explores some of the seemingly endless possibilities of the format. - How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement
Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. - Facebook Testing Watch Later Option For Video Viewing
Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates
- The Importance Of Monthly Versus Rolling Average Search Volume
- Search In Pics: Android Appetizers, Googlers Batting & Chile Office
- Google Sitemaps Report Bug May Show Huge Decline In Indexed Pages
- Digital Advertising On Baidu: A Recipe For Success
Online Marketing News From Around The Web:
Affiliate Marketing
- How to Use Niche Publishers to Drive Revenue, www.convinceandconvert.com
Blogs & Blogging
- 10 Simple Ways to Generate Blog Post Ideas, www.ducttapemarketing.com
- 8 Questions for a Big-Time Marketer Turned Influential Blogger, www.convinceandconvert.com
- How Bloggers and Brands Create Successful Partnerships (New Research), www.convinceandconvert.com
Business Issues
- Call for Passage of Innovation Act, yahoopolicy.tumblr.com
- Congratulations to the new EEC MAC Board members, thedma.org
- Google Hires Tech Team From Homejoy, Readies Leap Into Home Services, recode.net
- Instagram Gets Lucky with Addition of Eva Chen, www.adweek.com
- New Reddit rules will crack down on some hate communities, leave others standing, www.theverge.com
- On First Conference Call, Google’s New CFO Is a Hit, blogs.wsj.com
Content Marketing
- 5 Tools That’ll Make You an Amazing Headline Writer, contently.com
- Content Marketing Experts Reveal Which Brands are Pushing the Envelope, contentmarketinginstitute.com
Conversion Optimization
- 11 Ways to Improve Your Click-Through Rate, www.searchenginejournal.com
- Around the CRO World in a Day, unbounce.com
- Quick Copywriting Tweaks to Lift Conversions 30% or More, blog.crazyegg.com
Display & Contextual Advertising
- Former brand marketer: banner ads suck, but they’re great, econsultancy.com
- ypDisplay Reinvents Mobile Display Ads for Small Business, smallbiztrends.com
Domaining
- Here’s why a New York “dot-sucks” billboard went up near Fenway Park, www.bizjournals.com
- TLD Profile: .Vote, domainnamewire.com
E-Commerce
- 7 Ways To Improve Ecommerce Category Filters, www.practicalecommerce.com
- Amazon Preps Fresh Grocery Delivery Launch in U.K., recode.net
- eBay sells its eBay Enterprise e-commerce technology business, www.internetretailer.com
- Retail Ecommerce Sales Near $50 Billion in Latin America, www.emarketer.com
- Why store visits are not conversions, www.mobilecommercedaily.com
Email Marketing
- 4 Benefits of Using Your Smartphone to Run Your Email Marketing, blogs.constantcontact.com
- Benefits of Email and Social Media Integration, www.reachmail.net
- How to Determine Email Frequency, for Maximum Revenue, www.practicalecommerce.com
- Inbox by Gmail: Snooze to just the right time, gmailblog.blogspot.com
- Matching Customer Emails To Their Twitter Profiles, www.socialbro.com
General Internet Marketing
- How Account Based Marketing Can Drive Revenue for your B2B Business, www.martechadvisor.com
MarTech
- Adrienne Weissman Talks Marketing Automation for Small Business, smallbiztrends.com
- Top Marketing Tools For Your Business., pushingsocial.com
Mobile/Local Marketing
- 46% of diners have never leveraged mobile payment options, www.mobilecommercedaily.com
- App Install Ads Help Marketers Cut Through the Clutter, www.emarketer.com
- Call-Only Ads Are Ruining Mobile Results, www.beyondthepaid.com
- How Often Americans Check Their Smartphones, www.marketingprofs.com
- Messenger is being downloaded more than Facebook’s flagship app, qz.com
- Nail Down A Mobile Strategy In 5 Simple Steps, www.ppchero.com
Social Media
- 15 brand new social networks you’ve never heard of but should definitely try, econsultancy.com
- 5 things brands should know about Facebook’s shoppable pages, digiday.com
- Earned Media and the Journey of a Pinner, www.adweek.com
- How to Use Facebook’s Upgraded Custom Audience Pixel, www.jonloomer.com
- Marketers, Stop Hesitating and Start Embracing Instagram, www.marketingprofs.com
- Social login adoption grows despite privacy concerns, econsultancy.com
- Twitter Audience Insight to Delight, www.aimclearblog.com
Video
- Agency, Entertainment Execs Set Sights on Vertical Video, adage.com
- David Droga Thinks the Facebook vs. YouTube Video War is Good for Creatives, www.adweek.com
- The first Periscope star shows the live streaming platform doesn’t need Twitter, digiday.com
- Three Ways Facebook Needs to Execute on Video, adage.com
- Video Ads Account for More Facebook 2Q Ad Spend, www.adweek.com
- Will Newspaper Companies Find Revival in Local Video?, streetfightmag.com
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