Marketing Day: Twitter Mobile Ads, Email Testing & U.S. Smartphone Market Share Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter Officially Launches Ads Companion For Mobile Campaign Management
  New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.
• How To Ignite Innovation in Large Agencies
  Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your team.
• Getting Started With Email Testing
  Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more.
• Google’s Waze Trials Carpooling Service In Tel Aviv, Israel
  According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel.
• The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty
  Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement.
• Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?
  According to May 2015 comScore data, the iPhone now a 43.5 percent share vs. Android’s 52 percent share.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard
• Another Google PLA Test Targets Low-Priced Products
• How To Scale Google My Business Support For Enterprises Like A Boss
• How To Cement Your Local SEO Footprint In Google: 4 Easy Steps
• App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
• Bing Now Lets You Play Pong In Their Search Results
• Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan
• Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions
• Russian Parliament Approves “Right To Be Forgotten” In Search Engines
• Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It
• Search In Pics: Fun Hats, LEGO Kitchens & Google With Cookie Monster

Online Marketing News From Around The Web:

Analytics

• Analysis Isn’t Cool, www.uxmatters.com
• Marketing Value Metrics: Are Yours Shiny or Profitable?, smallbiztrends.com
• One marketing analytics myth? The perfect KPI, chiefmartec.com
• Share Of Attention: Advertising’s Newest Time-Based Metric, adexchanger.com
• There’s Data in Those Emojis, adage.com

Business Issues

• Reddit In Chaos After Allegedly Firing AMA Coordinator Victoria Taylor, gawker.com
• Our First Gender Diversity Report For SMX, searchmarketingexpo.com
• Speculation abounds around PayPal acquisition rumors, www.retaildive.com

Content Marketing

• 10 Essentials for an Effective Content Marketing Plan, www.martechadvisor.com
• 13 Tools to Automate Your Content Marketing, www.searchenginejournal.com
• 4 Ways Google’s News Lab Will Help You Create Awesome Content, contently.com
• 8 Collaboration Tools to Improve Your Content, www.socialmediaexaminer.com
• Comparing the ROI of Content Marketing and Native Advertising, hbr.org
• Content Marketing Measurement & ROI Tips: 3M & Kraft Foods, www.toprankblog.com
• Content Marketing Performance Checklist, heidicohen.com
• Five Types of Content that are Changing the Digital Marketing Game, www.searchenginejournal.com
• How Commerce-Based Content Drives Clicks and Revenue, www.adweek.com
• Make it Free: Fifty Years of Content Marketing Grateful Dead Style, www.webinknow.com
• See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!, www.kaushik.net
• The State of Content Marketing: Insurance, contently.com

Conversion Optimization

• 22 Important Conversion Tips for Your Business Website, www.semrush.com
• 5 Ways a Penalty Can Dramatically Improve Your Call To Action, www.copyblogger.com
• How and why you should tame the CRO beast, econsultancy.com
• How Fiverr Conquered Conversion with 400+ A/B Tests, unbounce.com
• Marketers Should Protect The Customer Journey, blog.returnpath.com
• Three Ways Brain Science Can Skyrocket Your Conversion Rates, www.marketingprofs.com

Copywriting, Design & Usability

• 6 Ways to Make the Most of Your Site Navigation, www.ducttapemarketing.com
• Back, the Stack, and Authentic Design, www.uxmatters.com
• How Conflict Is Key To Creating Great User Experiences, www.portent.com
• The 3 Most Powerful Heuristics Designers Can Use, uxmag.com

Display & Contextual Advertising

• Marketers not keeping up with shift to contextual coupons, www.mobilecommercedaily.com
• Zipcar Turns To Display Ads To Reach Members, adexchanger.com

Domaining

• ICANN dragged into Gamergate as Whois reform cast as misogynist threat, domainincite.com
• Why Gamble on New gTLD Domains Today?, www.domaininvesting.com

E-Commerce

• 21 ways online retailers can improve customer retention rates, econsultancy.com
• Amazon takes on Black Friday with Prime Day deals, www.zdnet.com
• Are You Ready to Give Your Customers an Omni-Channel Experience?, uxmag.com
• How to Optimize Ecommerce Product Images for Faster Pages, High Conversion, www.practicalecommerce.com
• Online Grocery Shoppers Fill Digital Carts More Frequently, www.emarketer.com
• The Anatomy of a Perfect Checkout Page, vwo.com
• Young consumers know how to get deals online, www.internetretailer.com

Email Marketing

• 14 Tips for Improving Your Responsive Email Design, blog.crazyegg.com
• Basket abandonment emails: why you should be sending them, econsultancy.com
• Customer Onboarding: How Evernote Sends Simple But Useful Emails, blog.getvero.com
• Mobile Remains Tops for Email Opens in the UK, www.emarketer.com
• Steak, Real-Time A/B Testing, and Email Marketing, blog.movableink.com

General Internet Marketing

• 5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships, www.adweek.com
• The 5 Cs of Modern Marketing in an Era of Consumer and Convergence, www.martechadvisor.com

MarTech

• 3 Big Misconceptions Marketers Have About Marketing Automation Platforms, www.martechadvisor.com
• Get the C-Suite on Board w/ Marketing Automation, blog.marketo.com
• Hats Off to Web Advertising. No, Really., www.wsj.com

Mobile/Local Marketing

• 13 Mobile Ad Networks, to Reach Potential Buyers, www.practicalecommerce.com
• 3 Effective Mobile Messaging Techniques Every Marketer Must Leverage, www.martechadvisor.com
• For Discount Retailers, Mobile Moves Onward and Upward, www.emarketer.com
• Mobile screens are kids’ first choice, survey says, www.retaildive.com
• Top Free & Paid Android Apps in the USA, blog.similarweb.com
• Why Mobile Matters Most to Millennials, www.getelastic.com
• What Merchants Need to Know About Apple Pay and Loyalty Apps, streetfightmag.com

Social Media

• 10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday, www.adweek.com
• 4 Recommendations (and 1 Calculation) to Improve Social Media Engagement, www.adweek.com
• 4 Tips To Increase Likes On Any Social Platform, www.searchenginepeople.com
• Celebrate your birthday on Twitter, www.Twitter.com
• Facebook Author Meta Tags Make Connections with Readers, smallbiztrends.com
• Facebook for Business Best Practices: Adapt or Die, www.internetmarketingninjas.com
• Facebook Messenger Users: Brace Yourselves for More Animated GIFs, www.adweek.com
• How Perception Became Reality and I Had to Breakup with Google+, www.ryanhanley.com
• How to Build Successful Paid Social Campaigns, www.searchenginejournal.com
• How to Improve Your Facebook Page’s Organic Reach, www.searchenginejournal.com
• How Top Brands Improve Customer Retention on Facebook, www.socialmediaexaminer.com
• Instagram photos are now bigger and better, www.theverge.com
• Marketing Automation for Social Media, Good or Bad Idea?, www.razorsocial.com
• New Facebook Ads Manager: A Complete Guide, www.jonloomer.com
• Remember Facebook’s Rooms app? It just got a big update, thenextweb.com
• The Best Time of Day to Tweet, www.marketingprofs.com
• The Complete Guide To Reddit Ads, www.searchenginepeople.com
• The State of Social Media: 4 Brand Marketers Speak, contentmarketinginstitute.com
• Twitter 101: How To Craft the Perfect Tweet, www.ducttapemarketing.com
• Twitter Ads: The Essentials Of Twitter Reporting, www.socialbro.com
• When to Post to Facebook and Twitter for Maximum Responses, www.adweek.com
• Which Social Media Sites Fit Your Ecommerce Company?, www.practicalecommerce.com
• Why TV networks are now ‘sampling’ shows on Facebook, digiday.com
• Writing the Perfect Facebook Post, www.compukol.com

Video

• Eight examples of effective emotional video content, econsultancy.com
• How Facebook’s New Video Business Stacks Up Against YouTube, recode.net
• The Explosive Growth of Online Video, in 5 Charts, contently.com
• What Video Marketers Can Learn from This Disney Musical, www.reelseo.com
• YouTube Community Development: How to Build a Following With YouTube, www.socialmediaexaminer.com
• YouTube watch time versus views, www.businessinsider.com