Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- First-page minimum bids continue to rise in wake of Google desktop SERP changes
Apr 1, 2016 by Andy Taylor
Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for some queries. - April Fools' Day 2016: Gmail mic drop prank goes sour, Bing's dancing puffins & more
Apr 1, 2016 by Amy Gesenhues
Google wasted no time getting into the April Fools' Day spirit, making a number of fake announcements before the day even started. - From waste to win: watch how a simple change affects AdWords performance
Apr 1, 2016 by Jacob Baadsgaard
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it's also under your control. - The ideal Facebook advertising structure: single objective
Apr 1, 2016 by Brad O'Brien
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method. - Retooling mail optimization: how real-time actions put direct mail back into fashion
Apr 1, 2016 by Lewis Gersh
What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel. - Martech: What happens when you've been over-served?
Apr 1, 2016 by Scott Vaughan
Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with your processes? If so, columnist Scott Vaughan has advice for getting back to basics.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
- Report: search drives 10X more traffic to shopping sites than social media
- How to enhance your Google Knowledge Graph result (case study)
- The rise of personal assistants and the death of the search box
- Search in Pics: Google firing squad, butterfly & Twitter jamming at Google
- Google documents Google My Business local ranking factors
Online Marketing News From Around The Web:
Analytics
- Measuring Uninstall Tracking: 4 Methods for Marketers, www.tune.com
- Monitoring Your Online Community to Increase ROI, www.searchenginejournal.com
Blogs & Blogging
- Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On, www.socialmediaexaminer.com
- Easy Tips for Bloggers to Make Insta-Dough on Instagram, www.blogherald.com
- Social Media Won't Kill Blog Comments – Bloggers Will, dannybrown.me
Business Issues
- Google, Apple, Microsoft, and Amazon voice support for Obama's Clean Power Plan, venturebeat.com
- Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc., www.fastcompany.com
- Slack just raised another $200 million round, and it's now worth $3.8 billion, www.businessinsider.com
Content Marketing
- 2 Questions to Ask Before Becoming a Brand Publisher, contentmarketinginstitute.com
- How (and Why) to Create a Whitepaper, 3qdigital.com
- How Brands Can Benchmark Their Impact Against Competitors, www.newswhip.com
- How One Small Template Change Led to Greater Customer-centric Content for WeddingWire, sherpablog.marketingsherpa.com
- Simple Trick To Create Content Faster, www.clicknewz.com
Conversion Optimization
- How Emotional Targeting Converts More Leads, blog.kissmetrics.com
Copywriting, Design & Usability
- Building a CTA Button Your Leads Can't Help But Click, blog.kissmetrics.com
- WordPress.org UX Research Begins as Part of Long-Term Plan for Redesign, wptavern.com
E-Commerce
- 5 charts that break down the e-commerce landscape today, digiday.com
- 5 Reasons Why Brands Can't Measure DTC Channels By Sales Alone, multichannelmerchant.com
- Amazon Payments persuades small retailers to work with Amazon, www.internetretailer.com
- E-Commerce Boom Roils Trucking Industry, www.wsj.com
- Ecommerce Sales Expected to Boom Again This Holiday Season, www.emarketer.com
- How e-retailers can sell more with product recommendations, www.internetretailer.com
- US shoppers save big-ticket online purchases for desktop, qz.com
Email Marketing
- Do Your Emails Have This Key Ingredient To Drive Sales?, thedma.org
- Look Great in the Inbox for Nonprofits, blogs.constantcontact.com
General Internet Marketing
- 3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing, blog.crazyegg.com
- Can Influencer Marketing Really Motivate Purchases? (Study), www.adweek.com
- Total Marketing Wellness: The Health of Your Marketing, www.portent.com
Internet Marketing Industry
- Predicted Demographics for MailChimp Pro and More in Our Latest Release, blog.mailchimp.com
MarTech
- In Ad Tech, Every Day Can Feel Like April Fools' Day, adexchanger.com
- Marketing tech landscape in 2045 will consolidate to one logo, chiefmartec.com
- What Marketers Should Know About Today's Ever-Expanding Technology Landscape, www.emarketer.com
Mobile/Local Marketing
- 3 Ways to Deliver ROI for Mobile Marketing Investment, www.tune.com
- Inside BuzzFeed's international news app strategy, digiday.com
- Mobile Viewability Standards Are About To Get Real, adexchanger.com
- MRC's First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop, www.adweek.com
- The 5 Best Twitter Apps for a Mobile Phone with a Twist, smallbiztrends.com
Social Media
- 7 Insider Tips to Rock Your Social Media Presence, smallbiztrends.com
- Changes Atop Facebook's Communications Department, www.adweek.com
- Facebook Ad Engagement: The Problem With “Too Much”, www.jonloomer.com
- Facebook Hacks and Tips to Grow Your Community, ignitevisibility.com
- Facebook Persona Buyer Targeting Part 2, www.aimclearblog.com
- How Social Media Helps You Optimize Account-Based Marketing, www.cmswire.com
- How Social Media Works When Your Fans Are Truly Passionate, www.convinceandconvert.com
- Instagram Lessons from Wedding Brands For Any Social Marketer, simplymeasured.com
- Reddit change sparks concerns about U.S. government spying, www.reuters.com
- Snapchat Discover publishers could get comScore numbers, digiday.com
- Snapchat was wonky or down for some but it's back now, techcrunch.com
- Social Media Manager: Job Description & Interview Questions, www.bruceclay.com
- Stop Begging Your Instagram Followers to Turn on Notifications, www.adweek.com
- The 2016 FbStart Apps of the Year is Now Accepting Submissions, developers.facebook.com
- The Onion is coming to Snapchat Discover, digiday.com
- The World Cultural Festival on Facebook, media.fb.com
- These Are the Brands Slam Dunking March Madness on Social Media, www.adweek.com
- Top 5 Social Media Marketing Tips For Small Businesses, www.searchenginepeople.com
- Understanding the Ad Overlay, blog.business.instagram.com
Video
- 6 Landing Page Video Worst Practices to Avoid, www.searchenginejournal.com
- Facebook Video: New Platform for Climate Change Discussion?, www.reelseo.com
- Learn HTML5 Ads Before It's Too Late, blog.adstage.io
- Video Creators Are Frustrated With Pace of Facebook's Antipirating Efforts, www.wsj.com
- Watch a stop motion video made entirely in Snapchat, venturebeat.com
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