Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- SocialPro rates increase Saturday. Save $300!
Apr 18, 2016 by Marketing Land
Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro. - 10 ways link building has changed over the last 10 years
Apr 18, 2016 by Jayson DeMers
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. - [VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more
Apr 18, 2016 by Matt McGee
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week. - 5 tips for leading a strong PPC team
Apr 18, 2016 by Jeff Baum
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. - Twitter ads editor adds support for ad groups
Apr 18, 2016 by Tamar Weinberg
Twitter ads editor gets better with an enhancement that allows ad groups for targeting and performance assessment. - Why agencies and marketers need to think and act like data companies
Apr 18, 2016 by James Green
It's no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to satisfy clients and drive results. - Bids to buy Yahoo are due today, Verizon is the favorite [Report]
Apr 18, 2016 by Greg Sterling
Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp. - Social's role in SMAC (Social, Mobile, Analytics, Cloud)
Apr 18, 2016 by Andy Lombard
It's more than just a catchy acronym. Columist Andy Lombard delves into the components of SMAC and explains why social media is the glue that holds it all together. - Report: EU antitrust charges against Google's Android could come this week
Apr 18, 2016 by Greg Sterling
The central issue is whether Google has abused its position with contracts that require handset makers to pre-install proprietary Google apps. - How to optimize your content for each step of the buyer's journey
Apr 18, 2016 by Daniel Faggella
How how do you turn a disinterested prospect into a committed customer? Columnist Daniel Faggella outlines all the stages of the buyer's journey and explains where in that process you can increase conversions. - 10 big changes with search engines over my 20 years of covering them
Apr 18, 2016 by Danny Sullivan
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it. - Amazon now offering monthly Prime memberships
Apr 18, 2016 by Ginny Marvin
In addition to a flexible monthly Prime subscription, Amazon is also adding a separate streaming subscription priced one dollar lower than Netflix. - Ask and you shall receive: The Humanization of Search
Apr 18, 2016 by Sponsored Content: Bing Ads
In a world where we're almost always connected to technology and devices, we have instant access to information wherever we are - causing a transformation to the search experience. - Walmart looks to quickly boost online Marketplace inventory, partners with ChannelAdvisor
Apr 15, 2016 by Ginny Marvin
Aiming to better compete with Amazon and other marketplaces, Walmart hopes to tap ChannelAdvisor's nearly 3,000 sellers and ramp up its online product selection.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Shopping Campaigns now out of beta in UK
- Is a local SEO campaign like a sitcom?
- The Ultimate AdWords Extension Quiz
- Yes, AdWords Report Editor now supports label columns
- Google Toolbar PageRank officially goes dark
- Ask and you shall receive: The Humanization of Search
- 10 big changes with search engines over my 20 years of covering them
Online Marketing News From Around The Web:
Affiliate Marketing
- How to Use Affiliate Programs to Boost Your Income Stream, www.problogger.net
Analytics
- Discover 5 Key Ways to Evaluate the Quality of the Data, www.martechadvisor.com
- How to Craft a Data Management Plan that Pays You Back, blog.kissmetrics.com
Blogs & Blogging
- 7 Habits of Highly Productive Bloggers, www.blogherald.com
Business Issues
Content Marketing
- 3 Finance Execs Share Their Biggest Content Marketing Challenges, contently.com
- 5 Branded Content Campaigns You Need to Know, www.convinceandconvert.com
- An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs, www.copyblogger.com
- Competing with clickbait: Why and how quality writing trumps fast content, www.branded3.com
- Content Marketing Best Practices For 2016, www.searchenginepeople.com
- Content Marketing Is Driving Me Crazy, www.cmswire.com
- Hot content or tribal? Who has the biggest content marketing drums?, www.cornwallseo.com
- How to Use Your Inner Contrarian to Generate Endless Content Ideas, www.problogger.net
- The Difference Between Content and Content Marketing, contentmarketinginstitute.com
- The Marketer's Guide to Luxury Content, contently.com
Copywriting, Design & Usability
Domaining
- “The Perils of Not Buying Your Domain Name Quick Enough”, www.domaininvesting.com
- Buying A Domain Name to Get A Twitter Handle – Wrong or Genius ?, www.thedomains.com
- Mark Zuckerberg buys domain for $700 from Engineering Student, www.thedomains.com
- Publisher tips: Domain names, blog.affiliatewindow.com
E-Commerce
- Ebay's mobile Craigslist competitor Close5 has quietly grown to 7 million downloads, techcrunch.com
- Five top performers in online retail, www.internetretailer.com
- How chatbots are going to redefine retail customer service, www.retaildive.com
- Jet.com predicts its sales will total $1 billion by May, www.internetretailer.com
- Reduce cart abandonment by helping shoppers who want to buy, www.internetretailer.com
Email Marketing
- 4 Email-marketing Tips to Drive (More) Sales, www.practicalecommerce.com
- 4 Shocking Email Case Studies That Will Change The Way You Market, blog.crazyegg.com
- 4 Ways to Optimize Email Marketing, www.martechadvisor.com
- How to Crack the Email Call-to-Action Code, blogs.constantcontact.com
- These Are the Biggest Disruptors to the Future of Email Marketing, www.convinceandconvert.com
- What Consumers Want From Brand Emails, www.marketingprofs.com
General Internet Marketing
- 149 Marketing Acronyms that Every Online Marketer Needs to Know, www.jeffbullas.com
- Five B2C Approaches That B2B Marketers Should Steal, www.marketingprofs.com
- How Proper Preparation Can Maximize Your Digital Advertising Campaign, multichannelmerchant.com
- How to Implement the Perfect Influencer Marketing Strategy, www.martechadvisor.com
MarTech
- 5 Social Media Management Tools to Save Time, www.socialmediaexaminer.com
- The ghost in the machine: When ad-tech comes to life, digiday.com
Mobile/Local Marketing
- 4 ways to drive mobile engagement, www.mobilecommercedaily.com
- Can A Platform Agnostic Brand Bot Drive Marketing Messages?, www.cmswire.com
- Facebook Hopes Chatbots Can Solve App Overload, www.wsj.com
- For Wearables, Doing a Thing Well Beats Trying to Do It All, www.wsj.com
- Mobile-Social Web Marketing Reality Checked: Q & A With Cindy Krum & Emily Grossman, www.aimclearblog.com
- So You Want to Integrate Messaging Into Your App, www.cmswire.com
- What Netflix and BuzzFeed Can Teach Brands About Building Seamless Experiences, www.adweek.com
- Will chatbot, Snapchat popularity push branded apps to the wayside?, www.mobilecommercedaily.com
Reputation Management
- How to Define Your Brand Position Through Story, www.convinceandconvert.com
- One in Five US Internet Users Read Reviews Online Before Buying In-Store, www.emarketer.com
Social Media
- Facebook promises not to use product to influence US presidential election, Business Insider
- 11 Platforms for Social Media Contests, www.practicalecommerce.com
- 3 ways to use Facebook Custom Audience to boost ROI, www.internetretailer.com
- 5 Types of Calls to Action You Should Be Using on Twitter, www.adweek.com
- Adaptly President's Overview of Social Advertising, www.adweek.com
- Facebook is actually out to kill the web as we know it, venturebeat.com
- Facebook Messenger's David Marcus on the rocky rollout of bots, www.theverge.com
- Facebook's 'event near you' feature is fantastic, venturebeat.com
- How Brands Can Adapt to Social Media Algorithms, www.newswhip.com
- How Facebook Delivery Insights can Help Marketers, www.searchenginejournal.com
- How to Stand Out and Build Relationships on Social, blog.marketo.com
- How to Use Facebook Instant Articles for Business, www.socialmediaexaminer.com
- Join Our Webinar Series to Hone your Facebook Marketing Strategy, www.facebook.com
- The Anatomy of a Successful LinkedIn Profile, www.marketingprofs.com
- Twitter at Ten: How Shopping Can Save Social Media, www.martechadvisor.com
- What the latest Facebook Reactions data means for social marketers, venturebeat.com
- Why We Do Both Live and Automated Social Media, www.stonetemple.com
Video
- 4 Virtual Reality Rules for Brands, contently.com
- 5 things to consider before you advertise in virtual reality, venturebeat.com
- Background Buffer in YouTube's Android App, googlesystem.blogspot.com
- Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram, www.adweek.com
- Building a Brand On Periscope Not For The Faint Of Heart, smallbiztrends.com
- Can Facebook Live Take on TV?, adage.com
- Clay Bavor, Google's VP of VR, on His Plan to Make Virtual Reality Amazing for Everyone, Wired
- Facebook is promising live-video publishers in-stream ad options, digiday.com
- How to Make Sense of Digital Video Content Opportunities, www.emarketer.com
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