Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Instagram highlights video with new look for Explore
Apr 14, 2016 by Tamar Weinberg
Instagram is giving users a more personalized Explore channel, both for discovery and for finding new content that is tailored to the users' likes. - Inside the making of Taco Bell's artifically intelligent, drunk-tolerant TacoBot
Apr 14, 2016 by Tim Peterson
Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook's AI technology to take down orders and even crack a couple of jokes. - The week when digital marketing entered the Age of the Agent Layer
Apr 14, 2016 by Barry Levine
It's not just Facebook Messenger's new bot platform, but that huge userbase bends the tipping point. - A CMO's View: How the Grammys & Intel teamed up to create Lady Gaga's David Bowie tribute
Apr 14, 2016 by Amy Gesenhues
Grammys CMO Evan Greene shares details around his brand's partnership with Intel and the role it played in this year's show. - How checking your link profile can save your site
Apr 14, 2016 by Pratik Dholakiya
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren't vigilant, toxic backlinks can lead to ranking penalties. - Develop free, lightweight attribution insights for your paid & organic channels
Apr 14, 2016 by Chris Liversidge
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. - 2016 State of Link Building Survey coverage
Apr 14, 2016 by Andrew Dennis
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power. - Proposed EU–US “Privacy Shield” data transfer agreement dead in current form
Apr 14, 2016 by Greg Sterling
As suggested by earlier leaks, European privacy regulators are rejecting the new “Privacy Shield” Data Transfer Agreement announced in February as insufficiently protective of personal data. - Stop scattering chum: Use intent data to catch big fish with your marketing automation platform
Apr 14, 2016 by Thomas Koletas
Is your marketing automation as smart as it should be? Columnist Thomas Koletas explains how using intent data can help make your automation program more intelligent and efficient. - 7 modern ways to significantly boost blog traffic (that only rookies skip)
Apr 14, 2016 by John Lincoln
Are you looking to quickly increase your blog traffic? Columnist John Lincoln reveals some key strategies, from connecting with other bloggers to creating long-form content and more. - Study: Facebook users are sharing posts more frequently but liking and commenting less
Apr 14, 2016 by Greg Finn
A new study from Rival IQ shows that the only post engagement metric that saw Y0Y growth in 2015 was the share.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- HTTP to HTTPS: An SEO's guide to securing a website
- How I use my marketing technology stack (SEO edition)
- Google testing green “Ad” labels in UK
Online Marketing News From Around The Web:
Analytics
- How Adobe and Google Are Shaping the Future of Digital Analytics, www.cmswire.com
- Introducing Document Analytics, contently.com
- Panic Time or False Alarm? A Beginner's Guide to Traffic Drop Analysis, www.distilled.net
Blogs & Blogging
- 7 Tips to Help You on Your Way to Blogging Full Time, www.problogger.net
- Has Blogging Become A PITA?, seocopywriting.com
- How a Business Owner Builds Relationships With Influential Bloggers, www.blogherald.com
Business Issues
- Chrome 50 arrives with push notification improvements, drops support for old Windows and OS X versions, VentureBeat
- Facebook Poaches Google's Regina Dugan and Bets Big on Creating Devices, www.adweek.com
- Updated Electronic Communications Privacy Act (ECPA) Enhances Privacy Protections for Millions of Americans, yahoopolicy.tumblr.com
Content Marketing
- 3 Content Marketing Takeaways From American Express, contently.com
- 4 Top Visual Content Methods For Engagement, www.searchenginepeople.com
- 7 Content Marketing Secrets to Increase Organic Traffic, www.convinceandconvert.com
- Digital Content Download Trends for 2016, www.marketingprofs.com
- How Your Startup Can Overcome Content Marketing Challenges, www.komarketingassociates.com
- Key 2016 Content Curation Trends: Are You Keeping Up?, heidicohen.com
- Let Qualitative Research Inform Your Content Strategy, contentmarketinginstitute.com
- Marketers Are Not Storytellers – They're Worldbuilders, www.portent.com
- User-Generated Content Landmines to Watch Out For, www.adweek.com
- Why Drone Technology and Content Marketing are a Perfect Marriage, www.thesaleslion.com
Conversion Optimization
Copywriting, Design & Usability
- “Super Adjectives” Boost the Power of Your Copy, www.marketingwords.com
- 3 Tactics That'll Make Writing Tighter as Easy as 1-2-3, moz.com
- 4 Simple Website Navigation Optimization Steps, www.searchenginejournal.com
- Cognitive psychology for UX: how to avoid the false consensus effect, www.usertesting.com
- Designers, Forget What You Learned at Art School, adage.com
- How to Create Better Headlines, www.copypress.com
- Less Is Still More: The Importance Of The Minimalist Approach To Web Design, usabilitygeek.com
- Logo Design For Responsive Websites, www.smashingmagazine.com
- WordPress & Web Design Trends In 2016 To Get Excited About, www.wpexplorer.com
Domaining
- Gen Z are not [visiting] dot coms, domainnamewire.com
E-Commerce
- Amazon has eyeballed several hot startups for acquisition in a wider fashion push, techcrunch.com
- Online Retailers Need to Balance New, Old Customers to Thrive, www.cmswire.com
- Online sales are the one growth area for many retail chains, www.internetretailer.com
- Why texting is the new e-commerce, www.internetretailer.com
Email Marketing
- 5 things you should know about email verification, myemma.com
- According to 32,198 emails, most retailers use boring subject lines, econsultancy.com
- Contextual Email Marketing for Fashion Apparel Retailers, blog.movableink.com
- Create Original Images for Your Emails with Artworktool, blogs.constantcontact.com
General Internet Marketing
- Why every brand needs to become a platform, www.mobilecommercedaily.com
MarTech
- 3 trends driving the chatbot revolution, venturebeat.com
- 4 Reasons Why Marketing Automation Fails, blog.marketo.com
- Marketing Automation Tools to Boost Customer Referrals, www.ducttapemarketing.com
- Shopify acquires Kit CRM to bolster bot-based messaging for merchants, www.zdnet.com
- Where Marketing Automation Fits in the DX Journey, www.cmswire.com
Mobile/Local Marketing
- Marketers, Don't Put Your Mobile Ad Dollars in the Wrong Place, www.martechadvisor.com
- Q1 2016 sees mobile traffic increase yet transactions drop off, blog.affiliatewindow.com
- Yahoo Esports Goes Mobile on Android, yahoo.tumblr.com
Social Media
- 10 New Facebook Features Every Marketer Should Know, blog.bufferapp.com
- 3 Social Image Tools That Increase Exposure and Engagement, www.socialmediaexaminer.com
- 5 Critical Reports to Pull from Facebook's Ads Manager, 3qdigital.com
- 9 Awesome Tools To Up Your Instagram Marketing Game, www.toprankblog.com
- Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention, www.adweek.com
- Facebook courts broadcasters, publishers as stickier content push ramps up, www.mobilecommercedaily.com
- Facebook has a plan to speed up the internet in big cities too, qz.com
- Here are the world leaders and global organizations who are embracing Snapchat, venturebeat.com
- Instagram Follower Growth Rises in March, www.adweek.com
- The Secret to More Effective Ads on Facebook: The Science of Testing, www.marketingprofs.com
- Twitter has outsized influence, but it doesn't drive much traffic for most news orgs, a new report says, www.niemanlab.org
- Why You Should Forget About Linkedin, www.jeffbullas.com
Video
- 7 Expert Tips: How to Get YouTube to Recommend Your Video, www.reelseo.com
- Augmented Reality vs. Virtual Reality: where should brands focus?, econsultancy.com
- Crossposted Videos and Total Performance Insights, media.fb.com
- How Mark Zuckerberg Is Making His Weird Video Future Happen, www.fastcodesign.com
- The 23 Most Awesome Instagram Videos by Brands, www.searchenginejournal.com
- Using Virtual Reality For Small Business, smallbiztrends.com
- Vine releases a Watch button because scrolling is too much work, techcrunch.com
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