Friday, April 8, 2016

Marketing Day: Facebook's branded content changes, email marketing tips & more

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


From Marketing Land:



  • Facebook rolling out new mobile search filters on iOS

    Apr 8, 2016 by Matt McGee

    Separate from this week's live video news, Facebook's iOS app is now giving users several filters to get more precise search results.



  • What they don't tell you about SEO

    Apr 8, 2016 by Matthew Barby

    Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.



  • Taboola will now be packaged with Disqus

    Apr 8, 2016 by Barry Levine

    The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.



  • Facebook drops branded content restrictions for publishers

    Apr 8, 2016 by Tim Peterson

    Facebook is letting publishers and other verified pages distribute branded content for free, but it's unclear whether its labeling system is FTC-compliant.



  • Deliver more value to the inbox: 4 dos and don'ts

    Apr 8, 2016 by Cynthia Price

    Email is digital marketing's tried and true workhorse. But that doesn't mean you can keep doing what you've always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.



  • Brick-and-mortar revitalizing omnichannel success

    Apr 8, 2016 by Allan Haims

    Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it's not just about bricks and mortar; it's about having a consistent omnichannel presence.



  • Publishers, embrace the rise of real-time social storytelling

    Apr 8, 2016 by Jordan Kretchmer

    If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.



  • Startup BetterBrand unveils its marketing platform for chat apps

    Apr 8, 2016 by Barry Levine

    London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.




Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:



Online Marketing News From Around The Web:


Analytics



Blogs & Blogging



Business Issues



Content Marketing



Conversion Optimization



Copywriting, Design & Usability



Domaining



E-Commerce



Email Marketing



General Internet Marketing



Mobile/Local Marketing



Reputation Management



Social Media



Video



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