Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis
Automaker capitalizes on new “holiday” in creative way to remind people not to text and drive. - Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign
Internet television service pokes fun at traditional cable providers in new marketing campaign. - Best Practices for Click-to-Call for Mobile Search- July 28 Webcast
What Paid Search Advertisers Need to Know to Compete in Today’s Mobile Climate - YouTube 360-Degree Video Comes To TrueView Ads
To encourage ad engagement, viewers can click a mouse or move their phones to experience video from all angles. - This Quarter In Facebook: Engagement Rates Up As Costs Come Down
Facebook advertisers should leverage video and mobile, says columnist Andrew Waber, and he dives into Nanigans’ data to show you why. - 10 Questions To Guide Your Marketing Technology Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. - Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY
Company says this quarter marks its most substantial revenue growth in nearly nine years. - SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform
Company has now raised $20 million since start of 2014. - Microsoft Reports $22.2 Billion In Revenue For Its Q4 2015
CEO Satya Nadella says the company’s investments are paying off.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Device Launch Campaigns: Key Insights For Online Advertising Success
- Microsoft’s “Revenge Porn” Reporting Page Helps Victims Get Photos & Videos Out Of Search Results
- Talent Vs. Technology: Choosing The Right SEO Solution
- Google Is Now Rolling Out A New Interface For Hotel Finder
- Google Maps Timeline: User-Friendly Location History
- Do Some Search Marketers Really Believe They Make The World Worse?
Online Marketing News From Around The Web:
Affiliate Marketing
- Understanding customer journeys within the affiliate channel, blog.affiliatewindow.com
Blogs & Blogging
- Five Reasons Your Blog Will Never Convert, www.searchenginejournal.com
- Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate, blog.hubspot.com
- Why Retargeting Growth Should be a Blogging KPI, ignitevisibility.com
Business Issues
- Further consolidation coming across Microsoft devices, services, www.zdnet.com
- Moz Local Officially Launches in the UK, moz.com
- Yahoo wants to return to its roots as a search engine, qz.com
Content Marketing
- How The Daily Beast uses data to inform native ad strategy, digiday.com
- Raising the Bar: A Publishing Volume Experiment on the Moz Blog, moz.com
- The estranged bond between customer service and content marketing, www.branded3.com
Conversion Optimization
- 39 Writing Techniques that Drive Website Conversions, blog.crazyegg.com
- How to Avoid Web Form Conversion Killers, www.convinceandconvert.com
- Interpreting your A/B test results, yoast.com
Copywriting, Design & Usability
- How hearing ‘Hoofbeats’ can help with customer experience design, econsultancy.com
Domaining
- Flood of wait-and-see dot-brands expected this week, domainincite.com
E-Commerce
- 17 ways your ecommerce business can beat Amazon, econsultancy.com
- Building for the future of B2B e-commerce, www.internetretailer.com
- Conversion Tactic # 5: Order Confirmations and e-Receipts, www.govdelivery.com
- If you buy it on Alibaba.com, will it sell on eBay?, www.internetretailer.com
- New uses for the online shopping cart, www.retaildive.com
- Optimize on Your E-commerce Site for More Sales, www.searchenginejournal.com
- Shoppers Turn to Small Online Retailers for Unique, Hard-to-find Items, www.practicalecommerce.com
Email Marketing
- 4 Creative Email Marketing Campaigns That Inspire Action, www.toprankblog.com
- Frequency Optimization Depends on Engagement, returnpath.com
- How I Increased My Email Conversions by 344%, www.jeffbullas.com
- How to Design Emails That Always WOW Readers, blogs.constantcontact.com
- The Betty Crocker Secret to Email Marketing that People Want, www.copyblogger.com
- Why Facebook’s Ad System is Really the Worldâ��s Biggest Email System in Disguise, www.adweek.com
General Internet Marketing
- Are Brands Taking Emojis Too Far?, contently.com
- Effective CMOs are Creative CMOs, www.cmswire.com
Internet Marketing Industry
- Adadyn Reports Strong H1 2015 and Appoints Senior Executives for Next Phase of Growth, www.businesswire.com
- City Sports Selects BlueConic to Provide an Integrated Online and Offline Shopping Experience, www.businesswire.com
- Frederic Joseph Joins Mobile Adtech Startup S4M As COO and UK CEO, s4mblog.wordpress.com
- Progress Enriches Digital Experience for Global Enterprises with Latest Telerik Sitefinity Release, www.sitefinity.com
- SmarterHQ Raises Additional $8 Million to Scale Predictive Marketing Platform, smarterhq.com
- Sysomos Acquires Leading Social Marketing Platform Expion, www.marketwired.com
MarTech
- 7 Ways to Use Marketing Automation to Grow Your Business, www.verticalresponse.com
- Is Advertising Technology Making People’s Lives Easier?, adexchanger.com
- More Marketing Tech Consolidation With Sysomos-Expion Deal, adage.com
Mobile/Local Marketing
- 3 Things Your App Needs to Do to Retain New Users, www.usertesting.com
- Beta testers can no longer post app reviews in prerelease iOS versions, iphone.appleinsider.com
- How Apps Will Change the Future of Online Marketing, www.searchinfluence.com
- How to Put Mobile to Use for Brands, www.nielsen.com
- Introducing Send – designed for in-and-out email, blogs.office.com
- Personalization: The Pillar of the Mobile User Experience, uxmag.com
Social Media
- 11 Tools SMBs Can Use to Manage Social Media, streetfightmag.com
- 13 Instagram Marketing Tips From the Experts, www.socialmediaexaminer.com
- 8 Reasons Instagram’s Kevin Systrom Should Be Twitter’s CEO, blog.similarweb.com
- Connect Brand Awareness and ROI, simplymeasured.com
- Did Linkedin Throw Out the Baby with the Bath Water, www.convinceandconvert.com
- Join us at Twitter Flight 2015, www.Twitter.com
- LinkedIn Impressions, simplymeasured.com
- Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!), www.marketingwords.com
- Share your Yelp reviews on Facebook and Twitter!, biz.yelp.com
- The Complete Comparison Guide for Retargeting on Facebook, blog.adstage.io
- Top 5 Badass Twitter Influencers to Inspire your Social Voice, www.socialmediaexplorer.com
- What Brands Can Learn from Customer Conversations on Social Media, www.adweek.com
- When A Comment Is As Good As A Share, blog.newswhip.com
Video
- AP Video on YouTube: Nearly 17,000 Hours of Archival News Footage, variety.com
- Can Facebook Win the Video Marketing Battle?, www.marketingprofs.com
- Can YouTube’s success survive coming deluge of mobile video content?, www.mobilecommercedaily.com
- How to Create Compelling Live Broadcasts with Meerkat or Periscope, www.adweek.com
- How upstart Tastemade is taking on food media giants with a distributed video strategy, digiday.com
- How YouTube killed an extension with 300,000 users, thenextweb.com
- Periscope Edges Meerkat in Users, www.adweek.com
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