Marketing Day: Google Tightens Its Belt, Social Login Report & New Unruly Pricing Model

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation
  The transportation company gets creative with a Thomas-the-Tank-Engine style animated video series.
• AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
  Advertisers will be able to measure conversions from display ads when users navigate between apps and the web.
• Google Tightens Its Belt As Company Growth Slows
  Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows.
• 6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months
  Columnist Neil Patel explains what steps you should be taking over the next year to adapt to a quickly evolving marketing landscape.
• Gigya Survey: 88% Of U.S. Consumers Say They Have Used Social Logins
  Overwhelming majority of people choose convenience of using social authentication despite concerns over companies’ use of their data.
• Unruly Extends A View To 30 Seconds With New Video Ad Pricing Model
  Advertisers will have the option to pay for video views only after an ad has played for 30 seconds.
• 5 Secrets To Getting Subscribers To Forward Your Emails
  How do you get people to share your brand’s messages with others? Columnist Chad White offers these key tactics for encouraging your subscribers to forward your emails.
• Crimson Hexagon Now Offers Access To Tumblr Firehose
  Boston-based analytics firm joins Tumblr’s preferred data partner program.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
• Bing Ads Shopping Campaigns Roll Out Of Beta In US
• Mobile Searches Now The Lion’s Share: 5 Tips Not To Miss The Boat
• Google Search Console To Notify Less People For Typical Webmaster Notifications
• Pluto Google Logo Anticipates New Horizons’ Journey To Far Edge Of Our Solar System
• Google About To Reopen Map Maker, Largely Outsourcing Moderation

Online Marketing News From Around The Web:

Affiliate Marketing

• Publisher Stories: Marc Argent, Gratisfaction UK, blog.affiliatewindow.com

Analytics

• Cortana Becomes Microsoft’s Portal for Big Data Analytics, www.cmswire.com
• Global Brands Are Getting More Digital Ad Measurements, www.adweek.com
• Which digital marketing metrics should you measure?, blogs.constantcontact.com

Business Issues

• CEO Nadella talks Microsoft’s mobile ambitions, Windows 10 strategy, HoloLens and more, www.zdnet.com
• Mozilla blocks all versions of Adobe Flash in Firefox, www.ghacks.net
• Twitter Spikes and Falls on a Fake Story About a Fake Bid, blogs.wsj.com
• Yahoo Sees Small Gains in Diversity, blogs.wsj.com

Content Marketing

• 5 Key Factors for Successful Content, www.koozai.com
• 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing, www.komarketingassociates.com
• 5 Writing Cliches to Avoid for Better Content Marketing, www.toprankblog.com
• 6 Steps to Content Marketing Domination, contentmarketinginstitute.com
• Conquer Content Shock with Illegitimate Ideas, www.copyblogger.com
• Content Marketing Tips for Recruiters, blog.impactana.com
• Flexing the Idea Muscle: 9 Essentials of Content Marketing Success, www.ryanhanley.com
• Great Content: The Other Way to Address Complaint Rates, blog.returnpath.com
• Paid for Content and Native Advertising, blog.affiliatewindow.com
• The Secret Ingredient To Measuring Success In Native, adexchanger.com
• Your Content Marketing Is a Joke (Or It Should Be), www.practicalecommerce.com

Conversion Optimization

• 6 Common Ways Your Split Test Results Could Be Off, blog.crazyegg.com
• 6 Strategies for Increasing Conversions in Mobile Food Searches, streetfightmag.com

Copywriting, Design & Usability

• 16 awe-inspiring immersive websites, econsultancy.com
• 18 Point Checklist for the Perfect Website Redesign Launch, www.ducttapemarketing.com
• How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website, usabilitygeek.com
• News Sites Are Fatter and Slower Than Ever, www.mondaynote.com

Domaining

• Feeling some .Love for .Site? Check out these premium prices, domainnamewire.com

E-Commerce

• 5 things brands need to know about millennial e-commerce, digiday.com
• Alibaba eyes growing Internet use in rural China, www.retaildive.com
• eCommerce 101 – Part 4: Scoping your Requirements, www.webanalyticsworld.net
• Half of 2015’s Best-Perceived Brands Predate the Web, www.adweek.com
• Increase eCommerce Revenue with Receiptful Plugin for Free, kinsta.com
• Sewing machine manufacturer Janome stitches together a new e-commerce strategy, www.internetretailer.com

Email Marketing

• Everything You Need to Know About Gmail’s New Postmaster Tools, blog.returnpath.com
• Thank You for Subscribing: How to Optimize Your Welcome Emails, www.marketingprofs.com
• The Magic Content Marketing Ratio: Email Conversion Rate, contently.com

General Internet Marketing

• Nielsen to Launch Digital Ad Ratings in Seven Markets Across Asia and Latin America, www.nielsen.com
• The Biggest Digital Marketing Opportunities of 2015, www.marketingprofs.com
• Why Influencer Marketing Works, contently.com

Internet Marketing Industry

• .PRESS Domains by Radix Announces Partnership With Clippings.me, www.marketwired.com
• Dynatrace and Liferay Partner to Bring Digital Experiences to the Next Level, www.dynatrace.com
• Here’s To New Beginnings!, inner-active.com
• Wix.com Launches Automatic Facebook Ad Creation Tool, investors.wix.com

Mobile/Local Marketing

• 5 Mobile Ad Players That May Be Acquisition Targets, www.adweek.com
• Forrester: Tablet Sales Have Plateaued But There’s A Future In Business, TechCrunch
• How to build a successful Apple Watch app, www.mobilecommercedaily.com
• Mobile Messes Up Viewability Measurement, www.emarketer.com
• The Apple Watch: 4 Things Marketers Need to Know, www.silverpop.com
• The Top 10 Paid & Free Apps in the UK, blog.similarweb.com

Social Media

• 3 Things You Can’t Do on Facebook Anymore, www.verticalresponse.com
• Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing, streetfightmag.com
• How Do Facebook, Twitter Users Consume News? (Report), www.adweek.com
• How To Create A Successful Social Media Strategy, www.searchenginepeople.com
• How to Develop a Winning Pinterest Strategy from Scratch (Part 1), blog.tailwindapp.com
• How to Start Liking Facebook Again: Fixes for the Biggest Complaints, www.wsj.com
• Report: Facebook is developing Moneypenny, a personal shopper service, digiday.com
• Small Businesses Struggle to Prove Facebook ROI: New Research, www.socialmediaexaminer.com
• The Sharing More Than Selling Rule, www.webinknow.com
• Tumblr Adds New Data Partner to Help Brands Interpret Images, adage.com
• Twitter’s Ev Williams: I’d Leave Board If 3 Ex-CEOs Is a Problem, blogs.wsj.com

Video

• 17 Facebook Video Facts And Insights You Need To Know, locowise.com
• Maybe Vertical Video Isn’t That Evil After All?, www.reelseo.com
• Video content strategy: equipment, tools & other useful advice, econsultancy.com
• What Are 2015 High School Grads Glued to This Summer? YouTube, www.emarketer.com
• How to Partner With YouTube Influencers: 6 Tips for Success, www.socialmediaexaminer.com