Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Lowest Rates For The Largest Search Marketing Event Expire Next Week! Register For SMX East & Save $300
The countdown has begun! Super early bird rates expire next week for SMX East, the world’s premier search marketing conference. - Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot
Posing as the Terminator, Schwarzenegger helps After School All Stars raise funds for after school programs. - Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” - Reach Your Maximum Potential With Intent Data
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. - Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. - There Are No More Secrets Left In Programmatic, Only Work To Be Done
How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Tests Direct Hotel Booking
- Google AdWords Adds Bidding Tools For Target CPA And Target ROAS
- Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast
- B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
- Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters
- Are You Ready For Mobile Paid Search v2.0?
- Google Says Penguin Refresh Months Away From Happening
- Google Maps Adds Feature To Send Places To Your iPhone Or Android Phone
Online Marketing News From Around The Web:
Analytics
- Get Insights From Your Site Analytics, www.searchenginepeople.com
- Making Sense of PR, Social & Media Measurement, www.cmswire.com
- Starting Your Path to Data Enlightenment, blog.returnpath.com
Blogs & Blogging
- A 6-Step Writing Process to Blog More and Stress Less, www.jeffbullas.com
- Develop an Editorial Calendar (and How to Do So!), www.problogger.net
- How Marketers and Bloggers Are Working Together, www.marketingprofs.com
- How to Harness Brainstorming to Build Great Content for Your Blog, www.problogger.net
- Massively Expand Your Audience With Guest Posts, www.ducttapemarketing.com
Business Issues
- Apple leases 300,000 square feet at Ellis Partners’ 101 Tech campus in north San Jose, www.bizjournals.com
- Ellen Pao Resigns From Reddit, adage.com
- The city on the hill(s) for Obama alums, www.politico.com
Content Marketing
- 21 Content Marketing Predictions for the 2nd Half of 2015, contently.com
- 3 Tips for a Successful User Generated Content Campaign, www.adweek.com
- Creating and Sharing Relevant Content, www.compukol.com
- Easy does it: six ways content can reduce effort for your online users, econsultancy.com
- How to Guarantee Internal Buy-in for Your Big Content Projects, contentmarketinginstitute.com
Conversion Optimization
- Conversion Rate Optimization Mistakes You’re Making, www.searchenginejournal.com
- Do you know how to calculate your conversion rate?, www.searchengineguide.com
- How to Find Which Areas of Your Site Need A/B Testing, blog.kissmetrics.com
- How to Make Popup Subscription Forms That Work, blog.mailchimp.com
Copywriting, Design & Usability
- Attention-Strapped Consumers Drive Web Design Evolution, www.emarketer.com
- Web Design is NOT Dead, You’re Just Talking About it Wrong, uxmag.com
Display & Contextual Advertising
- How B2B SaaS Companies Can Drive Sales With Display Advertising, blog.kissmetrics.com
Domaining
- New gTLD program thrown into chaos as ICANN loses .africa case, domainincite.com
- Some New TLDs shoot the whole program in the foot, domainnamewire.com
E-Commerce
- A startup e-retailer’s journey to efficient fulfillment, www.internetretailer.com
- Ecommerce information architecture: the devil in the detail (part two), econsultancy.com
- Why All SMBs Need an Ecommerce Strategy, streetfightmag.com
Email Marketing
- How Erica Tannen turned a weekly email newsletter into a bona fide business, myemma.com
- How to Explain SPF in Plain English, blog.returnpath.com
- How Warby Parker Thinks Musically When It Comes to Email Content, blog.movableink.com
- Revisit these 7 Must-Dos Before a New Email Marketing Campaign, www.martechadvisor.com
- Sophisticated email segmentation boosts open rates, engagement, www.mobilecommercedaily.com
General Internet Marketing
- 10 Ways to Improve Your Online Marketing Efforts, smallbiztrends.com
- 3 steps to effective customer acquisition using digital marketing, www.mobilecommercedaily.com
- An In-Depth Guide To Launching Your Own Podcast, www.smashingmagazine.com
- The Key to a Successful Digital Marketing Agency and Client Relationship, www.toprankblog.com
- What are the biggest challenges for digital marketers in 2015?, econsultancy.com
- Why BuzzFeed Shouldn’t Blow Your Marketing Mind, contentmarketinginstitute.com
Internet Marketing Industry
- Adding Context to Attribution, Starting with Weather, www.aolplatforms.com
- Kochava Delivers Push and In-App Messaging Campaign Tracking, www.kochava.com
- TCS Announces Premier Partnership with Adobe for Digital Marketing Solutions and Services, www.tcs.com
MarTech
- Ad Tech Fragmentation: A Marketer’s Worst Nightmare, adexchanger.com
- Technology Required for Building a Sales Funnel, www.razorsocial.com
Mobile/Local Marketing
- Use the Google Settings app to turn photo backup on and off, even after Google Photos is uninstalled, www.androidcentral.com
- BlackBerry Hires Cisco Executive to Lead Global Sales, www.wsj.com
- Mobile Report: The app store factors your users really care about, www.tune.com
- Now You Can Send Directions From Desktop Google Maps To Your Android Device, www.androidpolice.com
- On Negative App Store Reviews During Betas of iOS and OS X, www.macstories.net
- Welcome To Mobile App Installs 101, www.ppchero.com
Social Media
- ‘See First’ Marketing: How to Earn Facebook’s Blue Star, blog.crazyegg.com
- 3 Questions to Ask Your Next Social Media Marketing Partner, smallbiztrends.com
- 3 Tips for Maximizing Your Facebook News Feed Exposure, www.getelastic.com
- 4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget, www.socialmediaexplorer.com
- Are shoppers ready to buy directly on social networks?, www.internetretailer.com
- Basics of Tracking Social Media ROI for Newbie Marketers, www.martechadvisor.com
- Discover Pinterest: Mobile engineering and design, engineering.pinterest.com
- Facebook’s mobile network delivers lower costs for advertisers, www.retaildive.com
- Get More Social Shares Without Annoying Readers, www.searchenginejournal.com
- How brands are using Instagram ads, econsultancy.com
- How Minute Maid Out-Juiced Their Competitors on Twitter by 1,261%, simplymeasured.com
- How Small B2B Businesses Can Market on LinkedIn, www.adweek.com
- How to Increase the Facebook Visibility of Your Local Business, www.socialmediaexaminer.com
- Make Your Employees Your Greatest Social Asset, www.convinceandconvert.com
- Snapchat Redesign Puts Spotlight on “Discover” News Portal, blogs.wsj.com
- Social Media Plan & Checklist, www.swellpath.com
- The 5 Best Free Instagram Analytics Tools, www.socialmediatoday.com
- The Ultimate Facebook Image Sizes Cheat Sheet, makeawebsitehub.com
- Twitter Influencers: It’s About Who You Know, www.socialbro.com
Video
- Embed Your Meerkat Stream on Your WordPress Site, wptavern.com
- Machinima’s mobile play is about community, not just video, digiday.com
- Report: How to Become a YouTube Influencer, www.adweek.com
No comments:
Post a Comment