Saturday, July 18, 2015

Tender Greens And The Fast Casual "Sweet Spot"

What restaurateur Danny Meyer's decision to invest in Tender Greens says about the continued growth of the "fast casual" eatery.

Restaurateur Danny Meyer is doing something unusual for a fine dining restaurateur: He's investing in a chain restaurant. Union Square Hospitality, Meyer's company, is investing in a California-based chain called Tender Greens. The restaurant owner is just the latest in a series of fine-dining titans who see big money in fast food-ish chain restaurants.

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