Tenacity's blend of social science, medical research, and big data analytics is transforming the toughest workplaces.
It's been called the "electronic sweatshop" and its employees "digital slaves." It's the call center, and if you've ever been on the other end of a (scripted) call from a telesalesperson or a customer service associate, you've glimpsed how soul-sucking such rote work can be.
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