Saturday, July 18, 2015

What's With All The Yoga Pants?

Denim sales are down, the athleisure trend is hot, and everybody's vying for a piece of the Lululemon market.

There was a time when wearing anything less than a tweed jacket or a tailored shift left you underdressed in a college classroom or office, but those days are long gone. Since the 1960s, American youth have been pushing the boundaries of exactly how casual it is acceptable to be in public: By the 1970s, the typical campus uniform was jeans and T-shirts. By the 1990s, students were showing up to lectures in sneakers, sweatpants, and even pajamas. And yet, graduation from college generally meant transitioning into more proper adult clothing appropriate for a workplace setting and a more deskbound life.

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