Tyler Alcorn: Marketing Day: The Ad Blocker Landscape, A B2C Content Marketing Report & Pinterest Place Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Predictive Marketer EverString Now Does Predictive Advertising
Oct 14, 2015 by Barry Levine
Firm also announces mega-round of $65 million, plus new survey showing marketers want more predictive prospecting.
Twitter Names Google’s Omid Kordestani Executive Chairman
Oct 14, 2015 by Martin Beck
A day after laying off nearly 8% of its staff, Twitter picks longtime Google executive to lead its board of directors.
The Ad Blocker Landscape: What You Need To Know Today
Oct 14, 2015 by Barry Levine
About 16 percent of US users block ads, although the iOS blockers appear to be dropping in popularity.
SocialPro Rates Increase Saturday — Save $200
Oct 14, 2015 by Marketing Land
Connect with the experts at Marketing Land’s SocialPro. You’ll learn actionable tactics that deliver measurable results. Secure your spot before early bird rates expire this Saturday! Speakers from savvy brands and agencies will share paid, earned and owned social media strategies that attract fans and followers, increase sales and deliver ROI.
The Messy, Mappable World Of Influence
Oct 14, 2015 by Azeem Azhar
As interest in influencer marketing grows, columnist Azeem Azhar explores what makes someone influential and how you can measure those characteristics.
B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective
Oct 14, 2015 by Amy Gesenhues
Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content.
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
Oct 14, 2015 by Andrew Waber
Columnist Andrew Waber highlights real-world uses of Facebook’s Dynamic Product Ads to share insight into how you can take advantage of this new product.
Introducing MarTech Today: Your Home & Daily Read For Marketing Technology
Oct 14, 2015 by Danny Sullivan
With expanded coverage and a daily newsletter, Marketing Land’s new MarTech Today section keeps you updated on marketing technology news.
Facebook Pushes Back Against European Privacy Onslaught
Oct 14, 2015 by Greg Sterling
Facing increasingly emboldened data protection regulators in Europe and a recent judicial setback concerning cross-border data transfers, Facebook appears to be taking a more aggressive stance on privacy and digital identity.
App Store Ratings: A Single Star Jump Can Mean 340% More Downloads
Oct 14, 2015 by Greg Sterling
Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and are generally more loyal customers than non-app users (though there’s a bit of a chicken-and-egg issue here).
Pinterest Place Pins Now Allow Customers To Contact & Find Local Retailers
Oct 13, 2015 by Martin Beck
iPhone and iPad users can call or get directions with one tap within Place Pins, of which Pinterest says there are now 7 billion.