Tyler Alcorn: Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holiday Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEMPO Releases State Of The Industry Report 2015
Oct 29, 2015 by Ginny Marvin
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.
Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs
Oct 29, 2015 by Greg Sterling
Today at an event organized to discuss Facebook’s growth opportunity in emerging markets the company introduced a new ad unit called “Slideshow.”
Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
Oct 29, 2015 by Amy Gesenhues
According to Adobe’s forecasts, this holiday season will see an 11% year-over-year increase in online spending.
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
Oct 29, 2015 by Pamela Parker
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.
Unmetric Unveils Prediction Engine For Social Posts
Oct 29, 2015 by Barry Levine
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.
Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution
Oct 29, 2015 by Greg Sterling
There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home).
Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Oct 29, 2015 by Amy Gesenhues
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday.
The Power Of Customer Trust In Brand Marketing
Oct 29, 2015 by Jonathan Hinz
Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation of trust.
Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions
Oct 29, 2015 by Scott Rayden
As the holiday season approaches at warp speed, how should you be boosting your mobile strategy? Columnist Scott Rayden shares some inside tips from a Q&A with two agency executives.
Tips for Building A Priority Account List For B2B Account-Based Marketing
Oct 29, 2015 by Peter Isaacson
As more marketers put account-based marketing into action, how do you know which accounts to focus on? Columnist Peter Isaacson has advice on what to keep in mind when implementing your ABM strategy.
How Scarcity Changes Our Brains And Boosts Your Conversion Rates
Oct 29, 2015 by Jeremy Smith
Hurry! Get it while supplies last! Columnist Jeremy Smith explains how a conception of scarcity affects the brain and how marketers can respond to it to drive conversion rate optimization.
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
Oct 29, 2015 by Sponsored Content: aimClear
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds.
Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers
Oct 29, 2015 by Barry Levine
Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics.
Yelp Beats Expectations With $143.6 Million In Revenue, Transactions Way Up
Oct 28, 2015 by Greg Sterling
Yelp announced Q3 2015 earnings this afternoon. The company had better than expected quarterly revenues of $143.6 million versus analyst consensus estimates of $141.42 million.