Wednesday, October 14, 2015

Snapchat Pitches Sponsored Lenses To Advertisers At Staggering Rates

The company expects advertisers to shell out up to $700,000 per day for sponsored Lenses, Snapchat's new animated selfie filters.

Snapchat only debuted its Lenses feature last month, but seemingly has high expectations for it: The messaging app is pitching advertisers on sponsoring Lenses for as much as $700,000 a day, according to a report from BuzzFeed.

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