Tyler Alcorn: Marketing Day: Facebook Search Updates, Instagram’s Boomerang & Why You Need A Data Scientist

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Transform Your Searches into Sales — No Tricks, Just Treats
Oct 22, 2015 by Marketing Land
Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast.
500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack
Oct 22, 2015 by Ian Cleary
At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers.
A Real-Time Challenge: Facebook Search Now Pulls In All 2 Trillion Posts
Oct 22, 2015 by Martin Beck
Facebook search now returns results from all posts you have access to and better organizes results around real-time events.
Instagram Launches Boomerang, A Standalone App For 1-Second Looping Video
Oct 22, 2015 by Martin Beck
App creates GIF-like videos for playful posting.
Why Every Marketing Department Needs A Data Scientist
Oct 22, 2015 by Benjamin Spiegel
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October
Oct 22, 2015 by Pamela Parker
The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers.
What CMOs Need to Know About Google’s AMP Project
Oct 22, 2015 by Bryson Meunier
How does Google’s Accelerated Mobile Pages Project impact marketers? Columnist Bryson Meunier delves into what CMOs need to know about the new initiative.
TapInfluence Rewires Its Influencer Network To Boost Existing Content
Oct 22, 2015 by Barry Levine
Company sees its new TapFire service as the “first influencer distribution channel” and as a competitor to content recommenders Outbrain and Taboola.
What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)
Oct 22, 2015 by Aaron Strout
How does Apple’s latest iteration of its mobile operating system affect marketers? Columnist Aaron Strout gains some insights from a UX guru and a specialist in SEO and Web analytics.
Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter
Oct 22, 2015 by Greg Finn
Study sees 18 percent increase YoY in mobile spends globally.
RevJet Launches Its Creative Side Platform So Ads Can Fight For Their Survival
Oct 22, 2015 by Barry Levine
Ad tech startup contends its automated winnowing of the best-performing ads can double or triple conversions.
[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House
Oct 22, 2015 by Sponsored Content: aimClear
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad.
Facebook Is Testing Topic-Based Feeds
Oct 21, 2015 by Martin Beck
Experiment gives people the ability to pull up streams of posts in sports, food, health & fitness and animals & pets categories.
Twitter Publish: Twitter’s New Tool For Embedding Tweets
Oct 21, 2015 by Martin Beck
Twitter opens access to some of the publishing tools it’s using internally for Moments, including an immersive display for Web embeds.
2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry
Oct 21, 2015 by Amy Gesenhues
Video reports from AOL, Demand Metrics and Web design search engine Crayon all point to a bright future for the video marketing industry.