Tyler Alcorn: Marketing Day: New Hootsuite Features, IAB’s L.E.A.N. Ads Program & Buffer’s New Image Tool

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Social Platform Hootsuite Adds Features To Help Employees “Amplify” Company News
Oct 16, 2015 by Barry Levine
A new mobile app and dashboard controls make it easier for workers to share their company’s news on their social networks.
The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
Oct 16, 2015 by Ginny Marvin
The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.
Ad Blockers & Analytics: What Webmasters Should Know And Do
Oct 16, 2015 by Max Prin
Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most Web page content and retrieve analytics data.
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Oct 16, 2015 by John Lincoln
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond.
Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
Oct 16, 2015 by Greg Sterling
The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and regulatory issues now facing companies operating in Europe: taxation, competition, but mostly the defeat of the current Safe Harbor data transfer agreement.
Talk Human To Me: Why It’s Time For Brands To Get Real
Oct 16, 2015 by Jordan Kretchmer
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition.
Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
Oct 16, 2015 by Brian Massey
When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business.
Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary
Oct 15, 2015 by Pamela Parker
With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its “futuristic” car.
Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”
Oct 15, 2015 by Barry Levine
San Francisco-based firm adds Contextual Campaigns that are triggered by location, CRMs and user behavioral patterns.
Buffer’s Pablo Now Creates Images Optimized For All The Social Networks
Oct 15, 2015 by Martin Beck
Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest.