Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- AT&T Launches "Hello Lab" So Online Stars Can Lure Young Mobile Users
Feb 12, 2016 by Barry Levine
The effort, with youth media company Fullscreen, calls for 10 mobile-created projects to engage young audiences via YouTube, Snapchat and elsewhere. - How Marketers Are Using Social Display To Build Brand Love And Grow Business
Feb 12, 2016 by Digital Marketing Depot
Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users' social media content by using it to attract other consumers in an authentic and trustworthy way. In short, social media persuades. - 5 Simple Strategies To Improve Your Blog's Search Rankings
Feb 12, 2016 by Daniel Faggella
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. - The "BuzzFeeding" Of The Election And Why Marketers Should Be Watching
Feb 12, 2016 by Rob Rasko
As candidates push out quippy sound bites and ride on the wave of the accompanying media coverage, columnist Rob Rasko explains why marketers should keep an eye on the trend. - In Retail, It's "The Year Of The Customer"
Feb 12, 2016 by Allan Haims
From mobile engagement to inventory management, columnist Allan Haims looks at the key trends that dominated the discussions at two major retail conferences. - Cracking The Black Box of Digital Measurement: Mobile Apps
Feb 12, 2016 by L. Erik Bratt
Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps. - View Counts Are Coming For Instagram Video
Feb 12, 2016 by Greg Finn
Soon, brands will be able to see not only "like" and comment data, but also total view counts for Instagram videos.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Streetmap Loses Anti-Competitive Lawsuit Against Google In UK
- AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
- A Layman's Visual Guide To Google's Knowledge Graph Search API
- Search In Pics: Google Jedi Master, Aerial Silks Class & Sundar Pichai Meets NFL's Ronnie Lott
- Google Won't Provide SEO Certifications To Webmasters Or SEO Companies
- Google Mobile Image Search Adds Drop-Down & Other UI Changes
Online Marketing News From Around The Web:
Analytics
- Why The Multi-Channel Funnels And Acquisition Reports Don't Get Along, www.annielytics.com
Blogs & Blogging
- 'I Run My Blog More Like a Television Network': Inside Shopify's Next-Level Newsroom, contently.com
- How to Cultivate an Audience of Regular Visitors for Your WordPress Website, www.wpexplorer.com
- How to Drive Traffic With Roundup Posts, blog.crazyegg.com
Business Issues
- Court says Facebook nude painting case can be tried in France, venturebeat.com
- Facebook India MD Kirthiga Reddy resigns, www.reuters.com
- Moving on from Picasa, googlephotos.blogspot.com
Content Marketing
- Content marketers on their biggest challenges, digiday.com
- Content Strategy: A Development Guide, blog.kissmetrics.com
- For LGBT Media Conglomerate Q.Digital, It's Authentic Content FTW, adexchanger.com
- Industry pros take on content marketing in 6 charts, digiday.com
- Let's Not Kill B2B Whitepapers Just Yet, www.beyondthepaid.com
- What is Content Chaos and How To Tackle It?, www.martechadvisor.com
- Why the Fire Drill Content Model Doesn't Work, www.convinceandconvert.com
Conversion Optimization
- How Peepers.com Increased Conversions 30%, company-enterprise.myshopify.com
Copywriting, Design & Usability
- 4 Exercises to Spruce Up Your Team's UX Skills, www.usertesting.com
- 5 Tips for Recruiting a UX Designer, www.blogherald.com
- 5 Ways to Improve Your Site's User Retention, www.convinceandconvert.com
- Copyranter's advice to aspiring female copywriters, digiday.com
- Free Fonts With Personality, www.smashingmagazine.com
- How to Edit Your Own Work: A Self-Editing Checklist, www.wordstream.com
- Valentine's Creative: Soul Striking Writing for Romance & Emotion, www.aimclearblog.com
Domaining
- .Pro Domain Extension Hits All Time High Number of Domain Registrations, www.thedomains.com
- Halle Berry wants her domain name, domainnamewire.com
E-Commerce
- Groupon Swings to Loss on Higher Spending, Results Beat Projections, www.wsj.com
- Is Amazon Pantry still winning on price vs. other online grocers?, econsultancy.com
- PayPal Commerce Matches Stripe With PayPal's Own Native Shopping Toolkit For Apps, techcrunch.com
- With Amazon's help, online consumer goods see hearty growth, www.retaildive.com
Email Marketing
- Email Content Marketing: Examples and Tips, heidicohen.com
- Email Marketing Tips for Valentine's Day, www.martechadvisor.com
- Roses are Red, Violets are Blue, Let Yahoo Mail Write that Love Note for You, yahoo.tumblr.com
- Using Online Dating Strategies to Create Successful Onboarding Email Campaigns, www.silverpop.com
General Internet Marketing
- 6 Valentine's Day Marketing Tips, www.adweek.com
- 7 marketing hacks to roar through the downturn, venturebeat.com
- 8 Valentine's Day Marketing Campaigns That Aren't Boring, contently.com
- Accounting and Digital Marketing: 5 Common Themes, 3qdigital.com
- Marketers: It's Time to Rethink the Millennial Mom, adage.com
Internet Marketing Industry
- Nasdaq to Acquire Marketwired, www.nasdaqomx.com
MarTech
- A Valentine's Day ode to marketing tech entrepreneurs, chiefmartec.com
- Buying Versus Building Technology: Which is right for you?, sherpablog.marketingsherpa.com
- Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging, www.adweek.com
- Have You Made Friends with Your IT Department?, www.silverpop.com
Mobile/Local Marketing
- Changing the Push Conversation, www.cmswire.com
- How to court a mobile app user, www.mobilecommercedaily.com
- Ignoring Mobile? Then Say Goodbye to Your Marketing Plan, www.marketingprofs.com
- Mobile Ad Targeting: A Labor of Love, www.adweek.com
- Mobile Usage Was High During the Super Bowl, www.emarketer.com
- Quartz's new app wants to text you the news, www.theverge.com
- Sendbird Looks To Help Developers Add Chat Functions To Any App, techcrunch.com
- Smartphone Users Want Real-Time Promotions, www.emarketer.com
- Top 8 complaints about mobile shopping reveal persistent issues, www.mobilecommercedaily.com
- Twitch: Mobile Accounts for 35% of Monthly Viewership, www.adweek.com
Reputation Management
- Is There a Wrong Way To Respond to Online Reviews?, smallbiztrends.com
- Your Brand Needs a Point of View, But Do You?, contentmarketinginstitute.com
Social Media
- 5 Industries Changed by Social Media, www.blogherald.com
- Does Twitter's New Sharing Button Mean Less Sharing?, www.searchenginejournal.com
- Earn More Facebook Friends for Your Business with These 4 Tips, www.searchinfluence.com
- Film talent active on Twitter boosts overall conversation for movies, www.twitter.com
- How Twitter's pitching advertisers on its comeback plan, digiday.com
- Lead Generation Campaigns on Twitter Done the Right Way, smallbiztrends.com
- Pinterest open-sources its Teletraan tool for deploying code, venturebeat.com
- Snapchat Content Strategy: How Marketers Can Win With Snapchat, www.socialmediaexaminer.com
- Snapchat Wants to Let Users Subscribe to Their Favorite "Discover" Publishers, recode.net
- Valentine's Twitter Targeting for Sweet Social Sales, www.aimclearblog.com
- Why Can't Twitter Grow? (A Theory), www.cmswire.com
- Why Facebook And Google Analytics Don't Add Up, PPC Hero
Video
- 500 Million People are Watching Facebook Videos Every Day, www.reelseo.com
- How to Create a Successful Instagram Video Ad for Your Organization, librisblog.photoshelter.com
- Livestreaming is More Than Hitting a Button on Your Smartphone, smallbiztrends.com
- The YouTube AdBlitz Champion of 2016, youtube-global.blogspot.com
- YouTube Acquires BandPage To Attract Musicians With Money-Making Tools, techcrunch.com
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