Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
Feb 15, 2016 by Glenn Gabe
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist Glenn Gabe shares some tips. - The Quiet, Smart Growth Of #GirlsWhoCode
Feb 15, 2016 by Chris Kerns
Columnist Chris Kerns takes a look at how the nonprofit is quietly becoming a game changer -- and why focusing on the right numbers is key to measuring your own success. - Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
Feb 15, 2016 by Jose Cebrian
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. - What's The Reality Of Virtual Reality For Small Business?
Feb 15, 2016 by Chris Marentis
Virtual reality is gaining momentum, but what are the applications for small business marketers? Contributor Chris Marentis explores. - Making The Most Of Social Media, Even When It's Not Driving Sales
Feb 15, 2016 by Jordan Elkind
Are your social channels failing to drum up big sales? You're not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. - Special Marketing Land Coverage: Welcome To Martech Madness!
Feb 15, 2016 by Matt McGee
Beginning today, Marketing Land brings you a full month of special coverage of all things martech.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google's Classic Link Operator Showing Signs Of Being Turned Off For Good?
- The Marriage Between Conversion Optimization & SEO
- Franchise SEO: For Masochists Only
- Valentine's Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & A Candy-Giving Kleenex Box
Online Marketing News From Around The Web:
Affiliate Marketing
- The 4 pitfalls of engaging with too many affiliate networks, www.internetretailer.com
Blogs & Blogging
- How To Write A Blog Worth Reading, www.clicknewz.com
- Read This Before You Give Up on Blog Email Subscriptions, pushingsocial.com
Business Issues
- Google says will not participate in 2016 U.S. airwaves auction, Reuters
- Facebook's Managing Director in India Steps Down, www.wsj.com
- Twitter says Dorsey continues to forego direct compensation, www.reuters.com
- Yahoo's plan to combine its sales team with Tumblr failed, www.businessinsider.com
Content Marketing
- 10 Rocking Social Media and Content Marketing Insights, marketingthink.com
- 10 Rules for Creating Content People Can Trust, www.copyblogger.com
- 5 Content Creation Tactics You Might be Missing Out, www.searchenginejournal.com
- 5 Unconventional Examples Of Content Marketing, www.searchenginejournal.com
- Content Marketing Interview Questions & Answers [Template], www.martechadvisor.com
- How to Conquer the 6 Most Pressing Content Marketing Challenges, contentmarketinginstitute.com
- How to Create Engaging Content by Writing to One Person, blogs.constantcontact.com
Conversion Optimization
- 3 Features That Successful Landing Pages Have In Common, blog.crazyegg.com
- How to Get Readers Glued To Your Content Till They Convert, www.problogger.net
Copywriting, Design & Usability
- Are you nailing every customer touchpoint? If not, you're failing, venturebeat.com
Domaining
- .Com Tops 125 Million Domain Registrations, www.thedomains.com
E-Commerce
- Google Moves to Require Product GTIN in Feeds, www.rimmkaufman.com
- 10 Free Educational Resources for Ecommerce Merchants, www.practicalecommerce.com
- Amazon Echo Can Now Control Thermostats, www.forbes.com
- eBay Plans to Challenge Amazon, Announces Turnaround Strategy, smallbiztrends.com
- Israeli merchants must embrace e-commerce as Amazon attracts shoppers, www.internetretailer.com
- Nice, the high-performance computing company Amazon just acquired, has a heck of a customer list, venturebeat.com
Email Marketing
- 10 Ways You Can Enhance Your Email Marketing Efforts, smallbiztrends.com
- 3 Email-marketing Fundamentals, for Success, www.practicalecommerce.com
- 5 Tips Nonprofits Can Use to Harness the Power of the Inbox, blogs.constantcontact.com
- Early holiday email marketing paid off for Country Club Prep, www.internetretailer.com
- Email and Mobile Apps: A Well-Suited Pair, www.verticalresponse.com
- Gmail Ads Get a Facelift!, www.wordstream.com
General Internet Marketing
- 3 Reasons Consumer Data Usage Reflects On Brand Strategy, www.martechadvisor.com
- 5 Steps to Perfecting Your Influencer Marketing Waltz, www.toprankblog.com
- How to Overcome 5 Barriers to Digital Transformation, www.cmswire.com
- Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder, moz.com
- Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy, streetfightmag.com
Internet Marketing Industry
- Flipagram Prepares to Launch Direct Messaging for Private and Group Sharing of Flips, www.businesswire.com
MarTech
- How tech's big 3 are getting ready to read your emotions, venturebeat.com
- Programmatic Ad Quality Baggage; Martech Big Brother, adexchanger.com
Mobile/Local Marketing
- 5 Dos and Don't of Mobile Marketing Automation, www.martechadvisor.com
- Everything You Need To Know About Google's Accelerated Mobile Pages, www.smashingmagazine.com
- New Parents Are Ultra-Active on Facebook Via Mobile Devices, www.adweek.com
- Why mobile marketers are finding it painful to watch the presidential race, venturebeat.com
Reputation Management
- The Prescription for Better Online Reviews for Your Practice, www.searchinfluence.com
Social Media
- 11 Facebook Tips, Tricks and Facts You Probably Don't Already Know, blog.bufferapp.com
- 2016's Biggest Social Advertising Trends, contently.com
- 3 Things Every Social Marketer Needs to Know in 2016, www.socialbakers.com
- 3 Ways to Advertise on Twitter, www.socialmediaexaminer.com
- 3 Ways to Make More of Your Instagram Content, www.internetmarketingninjas.com
- 4 Ways to Optimize Your Facebook Ads, www.socialmediaexaminer.com
- Facebook Adds New Tool to Fight Terror: Counter Speech, Wall Street Journal
- Facebook Free Basics: Not Free At all, om.co
- Facebook Page Insights Explained, www.searchenginejournal.com
- How social media can help in a crisis, www.branded3.com
- How to Optimize Your Social Media Posts for Search Engines, www.jeffbullas.com
- Instagram and Pinterest are killing Gap, Abercrombie, and J. Crew, venturebeat.com
- Is Snapchat On The Verge Of Its "Facebook Moment"?, adexchanger.com
- Teenagers Are Much Better At Snapchat Than You, www.buzzfeed.com
- The Twitter Cold War, www.blogherald.com
- Twitter's Crossroads: To Be "Live" But Easily Accessible, www.adweek.com
- Why Twitter keeps getting cozier with Google to improve its ad reach, digiday.com
Video
- Deadpool Goes 360-Degree on Facebook, www.adweek.com
- Four video campaigns that used dynamic creative, econsultancy.com
- It's Time For The Video Ad Segment To Get Serious About Frequency, adexchanger.com
- Live Streaming Versus Live Events: What is Permitted?, smallbiztrends.com
- The VR View-Master 2.0 Will Be the Best Google Cardboard You Can Buy , Gizmodo
- Why Instagram's new view counts could boost branded video, econsultancy.com
- Why the Time for All Businesses to Become a Production Company is Now, www.thesaleslion.com
- With a billion views on YouTube, Motor Trend is now building a video paywall, digiday.com
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