Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook Rolls Out Instant Articles To All Publishers
Feb 17, 2016 by Tamar Weinberg
Facebook's Instant Articles will be rolled out to all publishers starting April 12. - Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
Feb 17, 2016 by Greg Sterling
The Information article, which contains a few bright spots, also says that Yahoo is struggling to convert users to mobile. - Gmailify From Google Gives You Google Now, No Gmail Required
Feb 17, 2016 by Tamar Weinberg
Gmailify gives Gmail for Android users the ability to connect Yahoo! Mail or Hotmail/Outlook email accounts to the Gmail interface. - Twitter Rolls Out GIF Search For iOS, Android And The Web
Feb 17, 2016 by Tamar Weinberg
Twitter will be launching a GIF search across its platform over the next few weeks. - Digital Wallet Meets New York Times' "Modern Love," Begets Another Marketing Channel
Feb 17, 2016 by Barry Levine
In this project, the evolving digital wallet card is being used to automatically send notices and links about celebrity-recorded podcasts of the popular newspaper column. - Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Feb 17, 2016 by Greg Sterling
Apps converted 120 percent better than the mobile web and 20 percent better than desktop computers. - How To Compile A Top-Notch Competitive Analysis For Search
Feb 17, 2016 by Brian Harnish
In order to beat the competition in search engine rankings, you must first know what they're doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis. - 3 Requirements For A Successful Link Building Campaign
Feb 17, 2016 by Andrew Dennis
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service. - How To Make Attribution Data Actionable
Feb 17, 2016 by Eric Dezendorf
With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts. - Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement
Feb 17, 2016 by Greg Sterling
The District Court and FBI say it's about one phone, Apple argues it would have sweeping implications for all iPhone owners. - A Sports Fan's Perspective On Media Metrics
Feb 17, 2016 by Merrily McGugan
It's great that marketers have so many data points at their disposal nowadays, but columnist Merrily McGugan says media players must allow them to conduct third-party verification, as well as export data and use them elsewhere. - 2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon
Feb 17, 2016 by Matt McGee
We've chosen the winners from our fifth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game. - Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free
Feb 17, 2016 by Ginny Marvin
The behavioral marketing platform launches a free version that automatically builds and uploads segments for Google and Facebook. - Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps
Feb 17, 2016 by Barry Levine
The company, Insert, was started last year by the founders of the mobile app platform Worklight, now IBM's MobileFirst. - The Savvy Brand's Guide To A Successful Brand Ambassador Program
Feb 16, 2016 by Digital Marketing Depot
In order for a brand to succeed in the marketplace, it has become essential to have a brand ambassador strategy and program. Brand ambassadors are important in increasing a brand's social reach, creating buzz around campaigns and events and driving traffic to the brand's sites for engagement.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The Perfect Recipe For Creating Killer Content
- Quick Wins To Beat The SEO Waiting Game
- 5 Link-Building Techniques You've Been Neglecting
- Microsoft Introduces Advertisers To The Bing Network
- A Primer On Automating AdWords With Structured Data
Online Marketing News From Around The Web:
Blogs & Blogging
- 4 Reasons Why Blogging Makes Good Business Sense, www.thunderactive.com
- How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry, www.marketingprofs.com
- How to Split Test Blog Post Headlines for WordPress, www.wpexplorer.com
- Tumblr Struggles to Grow Its User Base, www.emarketer.com
- Where to get content ideas for your blog, www.cornwallseo.com
Business Issues
- Yahoo Labs to integrate with product groups, Business Insider
- Apple CEO Tim Cook's FBI Rebuke Quickly Garners 255,000 Tweets With No Social Push, www.adweek.com
- Focusing Our Digital Content Efforts, yahoo.tumblr.com
- Google wants to run elections on its website, qz.com
- LinkedIn Signs Multi-Year Global Agreement with Qstream, www.martechadvisor.com
- Yahoo's Tech Vertical Goes Poof, techcrunch.com
Content Marketing
- 7 Content Marketing Trends That Will Reign Supreme in 2016, www.jeffbullas.com
- Content Is Killing Social, With One Big Exception, www.adweek.com
- Content Marketers: Your WHAT Doesn't Matter if Your WHY Is Lacking, contentmarketinginstitute.com
- How Data-Driven Content Marketing Draws in Target Audiences, www.martechadvisor.com
- How to Create Business Stories People Actually Care About, www.convinceandconvert.com
- Marketing Basics: Create Content Like a Publisher, www.webinknow.com
- New Original Content VS Enhanced Existing Content, heidicohen.com
- The Five Levels of Content Marketing in the Fashion Industry, www.distilled.net
- When It Comes to Content Marketing, Not Everything Is 'Epic', www.adweek.com
Conversion Optimization
- 4 Ways to Crack Customer Conversion through Marketing Analytics, www.martechadvisor.com
- Funnel Hacking: Proven High-Converting Funnels To Build Your List & Increase Sales, www.clicknewz.com
- How Sweden's Leading Financial Services Firm Catapulted Conversions By 7% With A/B Testing, vwo.com
Copywriting, Design & Usability
- Free Photoshop Tools For Web Designers, www.smashingmagazine.com
- When too much focus on customer experience is a bad thing, venturebeat.com
Domaining
- You can now buy a .cloud domain name, venturebeat.com
E-Commerce
- Amazon Increases Search Term Limit to 1,000 Characters, www.marketingwords.com
- Amazon preparing to launch its own clothing line, www.retaildive.com
- Food E-Commerce Is Boiling Over, blogs.wsj.com
- For Ecommerce Analytics, Start with a Strategy, www.practicalecommerce.com
- How to Win at Facebook Ads for Ecommerce, www.stateofdigital.com
- Mcommerce approached parity with desktop for top retailers in Q4, www.mobilecommercedaily.com
- The Product Video and Mobile Explosion, multichannelmerchant.com
- U.S. e-commerce grows 14.6% in 2015, www.internetretailer.com
- What It's Like to Shop at Amazon Business, smallbiztrends.com
Email Marketing
- 3 Email-marketing Metrics for Mobile, Multi-device Consumers, www.practicalecommerce.com
- Email Creates So Many Headaches, www.cmswire.com
- Email Deliverability Success for Small Business Decoded, blog.crazyegg.com
- Essentials of High-Performing Email Marketing Programs, www.semrush.com
- Here's what a multi-million dollar email looks like, myemma.com
General Internet Marketing
- Are Marketers Succeeding With Their Personalization Strategies?, www.marketingprofs.com
- How SMBs Can Use Data to Become More Efficient Marketers, streetfightmag.com
- The Best Teachers for Influence Marketing, www.convinceandconvert.com
- Why enterprise digital marketing can't be completely in house, www.searchengineguide.com
Internet Marketing Industry
- B2B Data Provider Bombora Posts 1500 Percent Revenue Growth, www.marketwired.com
- Collective Bias Reveals Users View Influencer Content Nearly Seven Times Longer Than Digital Display Ads, www.prnewswire.com
- ComScore Extends Reach And Frequency Metrics To Twitter, Bulks Up On Cross-Media Ratings, adexchanger.com
- Opera Mediaworks has strong finish to 2015; 2nd largest ad SDK footprint globally, blog.operamediaworks.com
MarTech
- The Boomerang Kids: Why Ad Tech Talent Is Going Back To Media Sales, adexchanger.com
- The Role of MarTech in Customer Service - The New Marketing, chiefmartec.com
Mobile/Local Marketing
- Here's How Neuroscience Can Help Improve Mobile Marketing, www.adweek.com
- How Standalone Apps Can Grow Twitter's Stagnant User Base, techcrunch.com
- How to build an effective SMS program, www.mobilecommercedaily.com
- Messaging, Payment Apps Converge, www.wsj.com
- Mobile is the Journey, www.cmswire.com
Social Media
- 10 Companies Winning at Instagram Advertising, www.searchenginejournal.com
- Brands expect (and don't mind) an Instagram algorithm, digiday.com
- Instagram Finally Adds Two-Factor Authentication To Fight Hackers, techcrunch.com
- Live from the 2016 Carnival on Facebook & Instagram, media.fb.com
- Snapchat Gains Momentum: New Research, www.socialmediaexaminer.com
- Social Media Users Unwilling to Sacrifice Social Presence for Security, www.adweek.com
- The 3 Social Metrics You're Missing, simplymeasured.com
- The Right Way to Use Social Media for Influence Marketing, www.convinceandconvert.com
- The rise of dark social: Everything you need to know, econsultancy.com
- Twitter not reliable predictor of election outcomes, www.reuters.com
- Why Facebook Believes It's Ready for Commerce, www.emarketer.com
Video
- 5 Predictions for Video Marketing in 2016, blog.marketo.com
- How to Use the Twitter Video Message to Generate Massive Engagement, smallbiztrends.com
- Interactive Personalized Video Has Killed One-Size-Fits-All Marketing, www.marketingprofs.com
- Marketing Video: What Is Nurture Marketing?, www.marketingprofs.com
- Periscope Update Adds Daylight Curve, More to iOS App, www.adweek.com
- The new video gold rush has creators seeing dollar signs - for now, digiday.com
- The Year Of Facebook Branded Video, adexchanger.com
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