Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Obsessed with Search? Registration Open For Search Engine Land's SMX Advanced Conference
Feb 9, 2016 by Marketing Land
Registration is now open for sister site Search Engine Land's SMX Advanced, which takes place June 22-23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers. - Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
Feb 9, 2016 by Ginny Marvin
Flash-based ads will no longer be accepted starting January 2, 2017. - Google Takes New Measures Against 3 Giant Botnets
Feb 9, 2016 by Ginny Marvin
New auto-filter applied to traffic drive by botnets that have infected more than half a million devices globally. - The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
Feb 9, 2016 by Jim Yu
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead. - Why "Good Enough" Is Never Sufficient In Marketing
Feb 9, 2016 by Sanjay Dholakia
When it comes to your tools and strategy, don't settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than "good enough" or a quick fix. - Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
Feb 9, 2016 by Greg Sterling
Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far agreed to pay several hundred million dollars to the UK and Italy, with more such agreements likely to follow. Now, Russia is trying to get in on the action. - Correlation Or Coincidence: The Race For Causation In 2016
Feb 9, 2016 by Joshua Reynolds
Correlations aren't useful unless they're thoroughly validated to remove noise. Columnist Joshua Reynolds explores how discerning marketers perform that validation. - How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
Feb 9, 2016 by David Rodnitzky
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both "visionaries" and "integrators" and to fire yourself from jobs that others can do. - Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat's Ad Inventory
Feb 9, 2016 by Greg Finn
Now the media giant will be able to sell Snapchat's ad inventory alongside their curated Viacom Snapchat content. - Twitter's New "First View" Ad Spot Gives Video Ads Top Billing For 24 Hours
Feb 9, 2016 by Ginny Marvin
Auto-play Promoted Video ads appear in the top ad spot in the app and on the web. - Facebook Told To Stop Tracking Non-Users Or Face Fines In France
Feb 9, 2016 by Greg Sterling
Privacy regulator accuses Facebook of undisclosed cookie-based tracking of internet users who do not have Facebook accounts. - Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
Feb 9, 2016 by Matt McGee
Sunday's Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big. - Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016
Feb 8, 2016 by Greg Sterling
Company reported 111,000 local advertising accounts, up from 19,000 in 2011.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads Experiencing Nearly 2-Day Reporting Outage
- Jump-Start Your SEO With These 6 Surefire Tactics
- Data-Led Inbound Marketing, Part 2
- Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
Online Marketing News From Around The Web:
Analytics
- Marketer's Guide to Establishing Key Performance Indicators, smallbiztrends.com
- Marketers Are Using Business Metrics to Measure Experience, adage.com
- The Denver Broncos' Analytics Game, www.cmswire.com
Blogs & Blogging
- Blog Visits Down? Here's What To Do First, pushingsocial.com
Business Issues
- Google wants to deliver packages from self-driving trucks, qz.com
- How Yahoo Helps Build a Better Internet, yahooanswers.tumblr.com
- PayPal's Chief Technology Officer Resigns, techcrunch.com
- Twitter Is Now Worth Less Than Many of the Unicorns, Wired
- Twitter, Pandora options traders on alert after LinkedIn crash, www.reuters.com
- Yelp Will Spend $50 Million on National Ad Campaign in 2016, Ad Age
Content Marketing
- 7 Tips for Being a Better Writer, for Content Marketing, www.practicalecommerce.com
- 9 Mistakes to Avoid When Creating an Ebook, www.copypress.com
- 9 Visual Communication Tips from Super Bowl 50, librisblog.photoshelter.com
- Editorial Guidelines: How to Publish Content that Builds an Audience, www.jeffkorhan.com
- Here's Why Your Content Marketing Strategy is Totally Failing, contentmarketinginstitute.com
- How Publishers Approach Sponsored Content And Programmatic Native, adexchanger.com
- The One Detail These 15 Content Marketing Thought Leaders Absolutely Want You to Know, www.ryanhanley.com
Conversion Optimization
Copywriting, Design & Usability
- Social Impact. Market Relevance: The Dual-Threat of Conversational UI, usabilitygeek.com
Domaining
- CSC Issues "New gTLD Utilization Report", www.thedomains.com
- ICANN names Goran Marby new CEO, domainincite.com
- Keep Alternate Spellings in Mind, www.domaininvesting.com
E-Commerce
- 6 Ways Online Payment Technologies Will Revolutionize Your Business, multichannelmerchant.com
- Amazon eyes Alibaba as it builds a global delivery network, www.internetretailer.com
- Checkout abandonment and what it means for today's retailers, www.retaildive.com
- Five examples of peer approval in ecommerce, econsultancy.com
- How Cross-Border Ecommerce Varies Worldwide, www.emarketer.com
- LinkedIn Influences Highest Order Value for Ecommerce Purchases, www.emarketer.com
- Russian e-commerce: domestic sales slump in 2015, while Chinese imports soar, www.internetretailer.com
Email Marketing
- 3 Email Marketing Tips to Spice Up your Valentine's Day Campaigns, www.martechadvisor.com
- 8 subject lines we fell in love with, myemma.com
- Inactive Subscribers are Still Valuable Customers, blog.mailchimp.com
- Making email safer for you, gmailblog.blogspot.com
- Valentine's Day Email Win: The Weekend Dating Forecast, blog.movableink.com
General Internet Marketing
- Ford's Philosophy on Influence Marketing: Always Be Nurturing, mackcollier.com
- Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers, www.emarketer.com
Internet Marketing Industry
- Account-Based Marketing Offering Propels Madison Logic to Achieve a 72% Revenue Growth, www.marketwired.com
- Bazaarvoice and BzzAgent Launch BzzReviews Pro in Strategic Partnership, www.prnewswire.com
- Exponential Interactive appoints Australian as new Global Marketing Director, prwire.com.au
MarTech
- 8 ways to avoid fads, gimmicks and shiny martech toys, www.cmo.com.au
- Agencies, Marketing-Tech Cos. on Quest for Personalization, adage.com
- Marketing attribution systems: a quick look at the options, www.martechadvisor.com
Mobile/Local Marketing
- Deflating Common Mobile Content and Design Misconceptions, www.cmswire.com
- Google Reverses Its Decision To Ban Ad Blocking Apps From The Google Play Store, techcrunch.com
- Social Networking Apps Led Usage During the Super Bowl, www.adweek.com
- Super Bowl mobile marketing finds groove before and after game, www.mobilecommercedaily.com
- The Mobile State of Parenthood, www.facebook.com
- What Really Earns Loyalty in the Local Business World?, moz.com
- When Are Mobile App Users Most Active? The Answer Might Surprise You, www.adweek.com
Social Media
- 19 Instagram Mistakes You Must Avoid (and One Strategy You Must Do), ignitevisibility.com
- 5 Super Bowl Advertisers That Nailed Their Instagram Marketing, www.adweek.com
- 8 Ways to Optimize Facebook Ad Targeting, www.socialmediaexaminer.com
- Announcing the Twitter Trust & Safety Council, Twitter Blog
- Is Social Media Making Us Dumb?, www.copyblogger.com
- Is There Any Way To Shake The Facebook/Google Duopoly? (Yes And No), adexchanger.com
- New Research Shows How Fast Companies Have to Be in Social Media, www.convinceandconvert.com
- Selling Your Offerings on LinkedIn, www.compukol.com
- Snapchat is willing to experiment with just about anything to make money, qz.com
- Social Media Tips & Tools To Post Smarter: The Importance Of Content, www.searchenginepeople.com
- Starting Your First Social Campaign? Check These Best Practices First, smallbiztrends.com
- Staying Ahead with Sophisticated Social Media Marketing, www.socialmediaexplorer.com
- The Continued Growth of Social Media, www.searchenginejournal.com
- The lawyers, techies, and comedians who fought Facebook to keep India's internet free and open, qz.com
- The Social Marketing Dating Game: They're Not That Into You, www.adweek.com
- This Year, More Than Half of Americans Will Use Facebook, www.emarketer.com
- Twitter Advertising 101: How and Why to Advertise on Twitter, authoritylabs.com
- Use Facebook Activity Log as a Bookmarking Tool, www.internetmarketingninjas.com
Video
- 3 Steps for Adding Video to Your Social Media Marketing, www.socialmediaexaminer.com
- B2B Video Marketing Done Right, www.komarketingassociates.com
- How to Create Blockbuster YouTube Channel Success in Any Niche-No Matter How 'Boring', www.marketingprofs.com
- Late Night Television's Takeover of YouTube, www.reelseo.com
- Legal Warnings for Small Businesses Using Periscope, smallbiztrends.com
- Online Video: Marketing's "New Currency", www.cmo.com
- Vine adds video sorting, caption editing, and 3D Touch support, venturebeat.com
- Walled gardens, falling inventory and how video will change in 2016, digiday.com
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