Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- #PuppyMonkeyBaby Owned Super Bowl Social Buzz, But Majority Of It Was Negative
Feb 8, 2016 by Matt McGee
The hashtag for Mountain Dew's bizarre Super Bowl commercial had 4X more in-game social mentions than any other hashtag, but most people hated it.
- Official: Instagram App Supports Switching Among Accounts
Feb 8, 2016 by Danny Sullivan
Instagram's iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! - MarTech Rates Increase Saturday. Save $350 -- Register Now!
Feb 8, 2016 by Marketing Land
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! - Here Are The Top Ten Brands Scoring Positive Comments From Super Bowl Ads
Feb 8, 2016 by Barry Levine
Social analytics firm Networked Insights cranked up its platform to find out which company won the "Brand Bowl." - YouTube's Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat
Feb 8, 2016 by Amy Gesenhues
Google says 60% of the ads were watched on mobile devices -- the first time mobile won more Super Bowl ad views than desktop. - The Click-to-Call Playbook for Facebook Ads
Feb 8, 2016 by Digital Marketing Depot
Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales? - Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Feb 8, 2016 by Tony Edward
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. - Report: Mobile App Installs, Engagement Highest On Weekend & Evenings
Feb 8, 2016 by Greg Sterling
Conversion and retention rates also vary by platform, according to AppsFlyer. - Top 10 Most Shared Super Bowl 50 Ads: Doritos "Ultrasound" Ranks No. 1 With 890K Shares
Feb 8, 2016 by Amy Gesenhues
Generating a combined 2,889,156 shares, Unruly says this year's top Super Bowl ads saw a 36% decrease in sharing activity compared to last year. - Are You Digging Deeply Enough Into Geographic Optimizations For SEM?
Feb 8, 2016 by Amy Bishop
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. - Content Creation Swipe Files: Inspiration, Tools & Organization
Feb 8, 2016 by Quinn Whissen
What's a content creation swipe file? It's a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it. - How To Build An Employee-Driven Content Strategy In 6 Simple Steps
Feb 8, 2016 by Alison Zeringue
Are you tapping into your employee base for content? Columnist Alison Zeringue explains why it's essential for a great content strategy and outlines some steps you can take to make it happen. - Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments
Feb 8, 2016 by Amy Gesenhues
Last night's game ranks second to last year's match-up between the Patriots and Seahawks for most Super Bowl buzz on the social media platform. - The Top Brand-On-Brand Tweets During Super Bowl 50
Feb 8, 2016 by Greg Finn
During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter. - Facebook's Sports Stadium Is No Threat Yet To Twitter's Live Event Dominance
Feb 8, 2016 by Matt McGee
During first half of Super Bowl 50, "live" updates on Facebook were either several minutes behind or missing altogether. - Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Feb 7, 2016 by Danny Sullivan
As with last year, social networks were rarely mentioned, with Twitter and Facebook tied in our count. - #HashtagBowl Live Blog: All The Super Bowl 50 Advertising Action In Real Time
Feb 7, 2016 by Pamela Parker
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats. - Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Feb 7, 2016 by Amy Gesenhues
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. - Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
Feb 6, 2016 by Danny Sullivan
Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. - Celebrities Tweeting #RIPTwitter Against Twitter Timeline Change
Feb 6, 2016 by Danny Sullivan
William Shatner, Lin-Manuel Miranda & Rob Lowe are among those who want Twitter to leave the live timeline alone. - #RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
Feb 6, 2016 by Danny Sullivan
Twitter will probably add a new algorithmic timeline but not replace the default chronological one. Still, users are worried. - More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
Feb 5, 2016 by Barry Levine
Proximity marketer Thinaire, working with Panasonic and IBM's Watson, will be sending mobile marketing to moviegoers in the lobbies of a thousand US theaters.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google: 82 Percent Of Super Bowl Ad Searches Happened On Mobile, Up From 70 Percent
- Yahoo To Close BOSS (Build Your Own Search Service) Next Month
- Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
- The Local Data Ecosystem Just Got A Little More Eco-Friendly
- Lunar New Year Google Doodle Welcomes In The Year Of The Fire Monkey
Online Marketing News From Around The Web:
Blogs & Blogging
- How to Complete Your Blog Posts to Make Them the Best They Can Be, www.problogger.net
- How to Curate a Roundup Blog Post of Industry Influencers, www.socialmediaexaminer.com
- This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post, www.copyblogger.com
- Want a Tesla? Watch What You Blog, www.blogherald.com
Business Issues
- Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal, www.bloomberg.com
- Yelp CFO is stepping down, company seeking a replacement, venturebeat.com
Content Marketing
- A Checklist for Native Advertising: How to Comply with the FTC's New Rules, moz.com
- A Four-Step Process for Creating Compelling Content for Your Audience, www.marketingprofs.com
- A Quick and Dirty Guide to Creating Approval Workflows, contently.com
- How to Know Your Brand's Content Personality, www.searchenginejournal.com
- Strategy, Staffing, Budgets: Your Content Marketing Checklist, www.cmswire.com
- The Truth About Writing Killer Content for Mobiles, www.problogger.net
- Three Things Content Marketers Can Learn From The Super Bowl, www.adweek.com
- What Agile Content Marketing Means for Your Business, www.convinceandconvert.com
Conversion Optimization
Copywriting, Design & Usability
- 4 Points To Consider When Choosing A Customer Experience Management Platform, www.martechadvisor.com
- Automatically Art-Directed Responsive Images? Here You Go., www.smashingmagazine.com
- Getting Specific on Soft Skills for UX Professionals, www.uxmatters.com
- Good Customer Experiences are the Focus of "On Purpose", smallbiztrends.com
- How to Create a Globally Appealing User Experience, www.uxmatters.com
- The Real Difference Between UX and CX, www.searchenginejournal.com
Display & Contextual Advertising
- 60% of all Mobile Banner Ad Clicks Are Accidents, www.thedomains.com
- UX Industry Survey Shows Multi-Device Interactions Are Gaining Ground, www.usertesting.com
Domaining
- Changing Your Website's Domain Name, domainnamewire.com
- First New Domain Extension Used in Super Bowl Commercial, www.domaininvesting.com
- How Alternative Domains Boost Branding, www.ducttapemarketing.com
E-Commerce
- 7 Ways to Add a Personal Touch to Your Ecommerce Site, www.practicalecommerce.com
- Amazon starts to care about profit margins, venturebeat.com
- How to Set Retail Discounts, for Ecommerce, www.practicalecommerce.com
- Omni-Channel Shoppers' Pros and Cons of Mobile Commerce, www.adweek.com
- Online retailers ship 100 million orders into China via special zones, www.internetretailer.com
- Why Amazon is doubling down on lobbying, www.washingtonpost.com
General Internet Marketing
- 6 Steps Required To Build An Account Based Marketing Plan, www.martechadvisor.com
- Top Creative Trends Every Marketer Should Know, www.martechadvisor.com
- Using TV in Your Digital Marketing Strategy for the Ultimate Win, blog.kissmetrics.com
- Why Marketing for the Year In Which We Actually Live Is a Game Changer, www.adweek.com
MarTech
- Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years, www.adweek.com
- Hacking Marketing: Rethinking Marketing Management in a Software World, chiefmartec.com
Mobile/Local Marketing
- 3 Tips From Twitter on Monetizing Your Mobile App, www.adweek.com
- 6 Workouts To Strengthen Your Mobile Strategy, www.jeffbullas.com
- Android Studio 2.0 - Beta, android-developers.blogspot.ch
- Google on Mobile & AdBlockers, www.searchenginejournal.com
- Google removes from Play Store over 200 apps infected with ad fraud, www.ibtimes.co.uk
- Mobile offers and loyalty programs deserve a second look, www.mobilecommercedaily.com
Reputation Management
- 10 Advertising Mistakes That Will Automatically Destroy Your Credibility, www.wordstream.com
Social Media
- Twitter Steps Up Efforts to Thwart Terrorists' Tweets, New York Times
- Here's how Twitter's new algorithmic timeline is going to work, www.theverge.com
- 15 Top Retailers and Products on Pinterest, www.practicalecommerce.com
- 5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart, contentmarketinginstitute.com
- 7 Easy and Free Ways to Boost Your Reach on Twitter, www.adweek.com
- Amazon revamps its Snapchat account to show people how its smart speaker works, digiday.com
- How to Get More B2B Leads from Social, blog.marketo.com
- How to Use Facebook Messenger for Your Business, www.socialmediaexaminer.com
- Is Twitter's high cost on emojis worth it for marketers?, www.mobilecommercedaily.com
- Mastering Twitter Ads, www.searchenginejournal.com
- This Social Media Marketing Guide Promises "No B.S.", smallbiztrends.com
- What Marketers Need to Know About Snapchat, www.marketingprofs.com
Video
- 11 Big Brand Video Strategies to Steal for YouTube Success, www.reelseo.com
- By 2020, 75% of Mobile Traffic will be Video, www.reelseo.com
- Google reportedly plans to release a Cardboard successor like Samsung's Gear VR this year, venturebeat.com
- YouTube's subscription play has mixed start, digiday.com
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