Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites
Feb 2, 2016 by Ginny Marvin
Amazon drew in more than one-third of all visits to leading retail sites in December, according to Hitwise. - Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
Feb 2, 2016 by Amy Gesenhues
The two 30-second ads highlight safety features of the carmaker's new 2017 Elantra model. - WordPress Releases 4.4.2 To Fix Two Security Issues
Feb 2, 2016 by Matt McGee
Latest version of popular content management system also fixes 17 bugs. - 10 Local Link Building Tips For 2016
Feb 2, 2016 by Greg Gifford
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now. - 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Feb 2, 2016 by Wesley Young
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. - Skimlinks Makes Its User-Intent Data Available To DMP Lotame
Feb 2, 2016 by Barry Levine
The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in buying to its own behavioral and demographic layers. - Deep-Linker URX Expands Into Related Ads/Content "Carousels"
Feb 2, 2016 by Barry Levine
New mobile content discovery option offers linked "cards" for tickets, songs, merchandise or other content. - What Marketers Can Learn From David Bowie
Feb 2, 2016 by Mary Wallace
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers. - The Wonderful World Of One-Click Mobile Buying
Feb 2, 2016 by Jason Warnock
With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers. - Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works
Feb 2, 2016 by Greg Sterling
The top area of digital investment for SMBs continues to be "my website." - Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015
Feb 1, 2016 by Greg Sterling
Revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising. Next, Fiber and Verily drove revenue for "other bets."
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Get Your Priorities Straight: Structuring Google Shopping Campaigns
- Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
Online Marketing News From Around The Web:
Analytics
- 9 Analytics Keys for for All Business Models, www.webanalyticsworld.net
Blogs & Blogging
- The Only WordPress Blog Post Checklist You'll Ever Need, www.wpexplorer.com
Business Issues
- EU Commission and U.S. agree on new framework for transatlantic data flows, europa.eu
- Marissa Mayer's Big Red Book: A Guide to What the Yahoo CEO Will Do Next, recode.net
- Yahoo Ex-Employee Files Suit Alleging Problems With Performance Reviews, Wall Street Journal
Content Marketing
- Convert Your Content Into Slides to Increase Website Traffic, contentmarketinginstitute.com
- How to Create Kickass Content for Your Brand's Audience, www.seerinteractive.com
Conversion Optimization
- 4 Surprising Sources of A/B Test Pollution, blog.crazyegg.com
- How To Communicate A/B Test Results To Stakeholders, conversionxl.com
- How To Determine Your Next CRO Test, www.ppchero.com
- Why Your Conversions Suck (And How to Fix It), blog.kissmetrics.com
Copywriting, Design & Usability
- 43 Small Business Logo Design Services, smallbiztrends.com
- How a template re-design boosted click rates 750%, myemma.com
- How to Write Conversationally: 7 Tips to Engage and Delight Your Audience, www.copyblogger.com
E-Commerce
- Amazon deliveries are taking longer if you don't have Prime, Ars Technica
- 9 Smart Ways to Boost E-commerce Reviews, ignitevisibility.com
- Going direct to the world's online shoppers, www.internetretailer.com
- More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?, www.adweek.com
- Top 10 omnichannel retail trends for 2016, www.internetretailer.com
Email Marketing
- 6 ideas to spruce up your email marketing for Valentine's Day, blogs.constantcontact.com
- 6 Tips to Improve Email Marketing Deliverability in 2016, multichannelmerchant.com
- Baby Steps in Email Automation, www.martechadvisor.com
- Email: Break Through the Noise, blog.marketo.com
- Gmail Now Has More Than 1B Monthly Active Users, techcrunch.com
- How to Re-Engage a Dormant Subscriber List, www.reachmail.net
- How to Use Bizarre Holidays to Craft Email Marketing Campaigns, www.goinflow.com
- Some retailers prioritize mobile shoppers when designing holiday emails, www.internetretailer.com
- Why email is the king of one-to-one marketing, econsultancy.com
General Internet Marketing
- 10 Stats That Will Make You Rethink Marketing to Millennials, www.wordstream.com
- Growth Marketing Through Your Customer Care Team, 3qdigital.com
- Influencer Marketing 101 – How to Identify and Track Influencers, www.searchenginepeople.com
- Miss This One Thing & B2B Marketers Will Never Demonstrate ROI, www.komarketingassociates.com
- What Keeps Marketers Up at Night?, www.emarketer.com
Internet Marketing Industry
MarTech
- Target's Kristi Argyilan finds the emotion in marketing technology, venturebeat.com
Mobile/Local Marketing
- Becoming a Mobile Leader in a $600B Market, www.cmswire.com
- Fansided Tackles Mobile Monetization, adexchanger.com
- Get Moving: How Mobile Web Can Help Your Restaurant, www.verticalresponse.com
- How To Increase Retention Using Mobile Marketing, usabilitygeek.com
- Mobile's influence on offline sales continues to grow, www.mobilecommercedaily.com
- Resurgence of SMS marketing, www.mobilecommercedaily.com
- Understanding the Context of Local Advertising's Supply and Demand, streetfightmag.com
Reputation Management
- Yelp Consumer Alerts: We Take the Guesswork out of Online Reviews, officialblog.yelp.com
Social Media
- 28 ‘Grams: Instagram launches serial thriller, 15 seconds at a time, www.cnet.com
- 4 Examples of an Evergreen Facebook Campaign Trigger, www.jonloomer.com
- 7 Valentine's Day Ideas That Will Win The Hearts Of Your Fans, www.jeffbullas.com
- Bringing Tweets to more people around the world , www.Twitter.com
- Dave Portenoy crashes Twitter HQ, demands verification, Business Insider
- Facebook & Twitter make UX changes in fight to stay social, econsultancy.com
- Facebook and Twitter Compete for Users Ahead of Super Bowl 50, www.blogherald.com
- Facebook Learns To Make Money Where There Isn't Much, techcrunch.com
- Focus on Brand and Audience to Leverage Your LinkedIn Profile's Referral Power, www.searchinfluence.com
- How to Create a Twitter Chat: 4 Success Tips, www.socialmediaexaminer.com
- How to Keep Employees from Tweeting Company Secrets, www.cmswire.com
- Join Us at F8 – Registration is Now Open!, developers.facebook.com
- Nearly Half of Social Media Users Trust Facebook Friends for Financial Advice, www.adweek.com
- Snapchat CEO Welcomes Publishers, Shuns Creepy Ads, adexchanger.com
- Social Media Authenticity Lessons From Nicki Minaj, www.convinceandconvert.com
- Social Media Branding & Brand Examples, www.toprankblog.com
- The Ultimate Guide to Facebook Carousel Ads, blog.bufferapp.com
- Twitter Starts Taking Its Logged-Out Users Seriously, techcrunch.com
- Twitter's Branded Emojis Come With a Million-Dollar Commitment, www.adweek.com
- WhatsApp has a billion users, and it got there way quicker than Gmail did, qz.com
- With Facebook Stadium & Twitter Moments, Sports Fans Have the Power, www.adweek.com
Video
- Adstream Eyes The US Video Market With Acquisition of Deluxe AdServices, adexchanger.com
- Drowning in a $77-Billion Sea: Why Your Mobile App Needs a Demo Explainer Video, www.marketingprofs.com
- Fine Bros back down, rescind trademark claim on the word "react", arstechnica.com
- Five Tips For Successful Facebook Live Videos, blog.newswhip.com
- How Jason Nash and Klarity Found Creator Success on Vine, www.reelseo.com
- How To Turn Millions Of YouTube Subscribers Into An Angry Mob, www.fastcompany.com
- Mobile video ads poised to explode, www.luxurydaily.com
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