Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo
Feb 10, 2016 by Chris Sherman
Search Marketing Expo returns to San Jose, California March 1-3, 2016 - here's a preview of what to expect if you attend the next SMX West event!
- John Sculley To Marketers: Don't "Worry About The Technology," Focus On The Customer
Feb 10, 2016 by Barry Levine
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. - Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
Feb 10, 2016 by Greg Sterling
SMBs are increasing marketing investments, especially in mobile and social media. - Data-Led Inbound Marketing, Part 2
Feb 10, 2016 by Chris Liversidge
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. - Jump-Start Your SEO With These 6 Surefire Tactics
Feb 10, 2016 by Stoney deGeyter
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot. - Facebook Releases New Video Ad Features, Including Automated Captions
Feb 10, 2016 by Ginny Marvin
Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on smartphones. - Top 10 YouTube Ads In January: "Clash Of Clans" Takes The Lead 2nd Month In A Row
Feb 10, 2016 by Amy Gesenhues
YouTube's first ad leaderboard of 2016 is dominated by video games and politicians. - How Do You Actually "Think Outside The Box" In Digital Marketing?
Feb 10, 2016 by Matt Umbro
Don't make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation. - Pay Attention! 3 Steps To Digital Advertising Breakthrough
Feb 10, 2016 by Peter Minnium
With a proliferation of content and the rise of multimedia tasking, it's harder than ever for ads to break through to viewers. Columnist Peter Minnium offers three steps to help tackle the challenge. - Report: Established App Markets Transitioning Away From Download Revenue And Toward Usage
Feb 10, 2016 by Barry Levine
The first forecast report from app tracker App Annie sees the growth in app store downloads coming from emerging markets. - What Twitter's New Timeline Means For Brands And Advertisers
Feb 10, 2016 by Ginny Marvin
Twitter's new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the moment. What happens when the top of users' timeline isn't completely live anymore?
- Twitter Launches New Timeline Featuring Top Past Tweets
Feb 10, 2016 by Ginny Marvin
Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past.
- FAQ: All About How Twitter's "New Improved" Timeline Works
Feb 10, 2016 by Ginny Marvin
Twitter rolls out its new timeline that puts tweets users missed at the top of their feeds to improve engagement. Here's what we know so far. - Finally! Brands Can Edit Their Knowledge Graph Cards In Google
Feb 10, 2016 by Greg Finn
A lon-awaited change to Google's Knowledge Graph data will put some power back in the hands of the brands. - Digital Customer Service Is Becoming A Fully Realized Marketing Channel
Feb 9, 2016 by Barry Levine
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. - 8-Step Road Map to a World-Class Social Media Governance Program
Feb 9, 2016 by Digital Marketing Depot
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages -- but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Wikidata 101
- Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
- Content Marketing That Drives Conversions
Online Marketing News From Around The Web:
Analytics
- Announcing Adblock Analytics, deliberatedigital.com
- Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue, www.marketingprofs.com
- Rock Analytics More: Obsess About Goals And Goal Values!, www.kaushik.net
- The Top 6 Metrics You Should Be Tracking in 2016, www.searchinfluence.com
Blogs & Blogging
- Bloggers Worldwide Are Having Their Voices Heard, www.blogherald.com
- Hacking the 80/20 Rule to Turbocharge Your Blogging Results, www.problogger.net
- Medium for Business: The Complete Guide for Marketers, www.socialmediaexaminer.com
- Monetizing your blog (part 2), yoast.com
Business Issues
- Facebook's Global Web Goals Run Into Political Hurdles, www.wsj.com
- Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business, www.adweek.com
Content Marketing
- 5 Risky Content Marketing Mistakes You'll Never Make Again, www.semrush.com
- How to Get More Organic Traffic to Your Content, www.marketingprofs.com
- Why Lazy People Make the Best Content Marketers, www.copyblogger.com
Conversion Optimization
- 6 Website Tweaks to Give Conversions a Shove in the Right Direction, contentmarketinginstitute.com
Copywriting, Design & Usability
- 16 Copywriting Articles To Launch You Into Writing Greatness, blog.crazyegg.com
- Connecting The Digital Dots Of The Customer Experience, marketingthink.com
- Speed Read: Why CX Is Like a Great Marriage, www.cmswire.com
- The User-Centered Design Process, www.usertesting.com
Domaining
- Big companies recently registered these domain names, domainnamewire.com
- Domain Name VS PPC Advertising, dotweekly.com
E-Commerce
- 4 Tips to Grow Your Global Ecommerce Business, multichannelmerchant.com
- 5 Ways to Influence Shoppers on Valentine's Day, www.convinceandconvert.com
- Amazon may never win the book market in Germany, thanks to a century-old agreement, qz.com
- Building Loyalty Programs That Keep Customers Connected Post-Purchase, www.emarketer.com
- Online Valentin's Day sales hit their sweet, peak spot, www.internetretailer.com
- Snap for Groupon Changes, betakit.com
- What Online Retailers Can Do to not Get Dumped This Valentine's Day!, www.martechadvisor.com
- With an eye on China, Amazon reportedly forging global delivery business, www.retaildive.com
Email Marketing
- Emails We Love, Just in Time for Valentine's Day, www.verticalresponse.com
- How an agency scored a 53% click rate for their client, myemma.com
- How One Business Owner Gain Confidence in Her Email Marketing, blogs.constantcontact.com
General Internet Marketing
- 3 Simple Ways to Take Your Digital Marketing Campaign to the Next Level, www.blogherald.com
- Attorney Advertising Guidelines for Online Legal Marketing, www.thunderactive.com
- Small Business Owners' Top Marketing Priorities and Challenges in 2016, www.marketingprofs.com
- What Marketers Can Learn from Super Bowl 50, blog.marketo.com
- Why Values and Strengths Matter to Savvy Marketers, pushingsocial.com
- Why You Need a Well-Balanced Digital Marketing Strategy, www.toprankblog.com
Internet Marketing Industry
- Inbox Preview, API Improvements, and More in Our Latest Release, blog.mailchimp.com
- Magisto Expands Video Platform into Small Business, www.businesswire.com
- Merkle Acquires dbg, a UK-based Marketing Solutions Agency, www.merkleinc.com
MarTech
- Ad tech is trying to figure out the ROI of emojis, digiday.com
Mobile/Local Marketing
- AMP: Supporting paywalls and subscriptions, amphtml.wordpress.com
- Building A First-Class App That Leverages Your Website, www.smashingmagazine.com
- Mobilegeddon - where are we now?, blog.affiliatewindow.com
- Online shoppers increasingly buying luxury goods via their tiny mobile screens, qz.com
- The app economy could double to $101 billion by 2020, venturebeat.com
Social Media
- "Why Aren't My Pins Being Seen?" Diving Into The Pinterest Smart Feed, blog.tailwindapp.com
- 4 Research-Driven Tactics for Better Social Media Content, simplymeasured.com
- 5 Ways to Optimize Your Business Instagram Account, smallbiztrends.com
- 7 Ways to Increase Organic Reach on Social, www.searchenginejournal.com
- How to Begin Your Monthly Social Media Report, simplymeasured.com
- How to REALLY Run a Twitter Lead Generation Campaign, www.wordstream.com
- Social Media for Business 101, www.internetmarketingninjas.com
- The 15-Second Films Taking Instagram By Storm, www.fastcompany.com
- Twitter's real problem: Silicon Valley's misguided 'real time' fetish, venturebeat.com
- Why You Need Facebook More Than Ever, heidicohen.com
Video
- How Did Facebook Create and Deploy Its Friends Day Videos?, www.adweek.com
- Mobile Video Advertisers Demand More Inventory, www.emarketer.com
- Our first YouTube Red Originals are now available, youtube-global.blogspot.com
- The rise of the publisher video polymath, digiday.com
- Vine Update Lets You View a Profile's Posts Based on Popularity, www.adweek.com
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